Head, Ccib, Corporate Affairs And Brand Marketing

Job Summary Define key responsibilities to reflect the duties and responsibilities of this role. Responsible for driving and delivering the CCIB and Marketing strategies for KSA, Egypt, Bahrain and the Middle East, ensuring consistent and aligned delivery with the regional and global agendas. Identify opportunities and bring expertise and creativity at both strategic and execution levels within agreed budget and scorecard Fully accountable to the CABM Head for Bahrain & Middle East and Cluster CEOs and CCIB business heads for Corporate Affairs and Brand & Marketing activities, whilst ensuring their consistent understanding of both functions' scope and deliverables. Represents the interests of the CCIB Marketing functions within the function of Corporate Affairs and Brand & Marketing Management Teams to help ensure strategies are relevant. Leads on delivering governance, issues and risk (operational and reputational) across the cluster for CCIB Marketing Provide thought leadership, lead and transform the in-country marketing function Develop, manage and drive the following strategic deliverables: strategic Marketing, Strategic Brand, Marketing Communication, Digital Marketing, Responsibilities Strategy Determine Brand & Marketing strategies for CCIB and working closely with cluster CEO and Client Business Heads, ensuring alignment with the Group strategy Raise awareness and SOV by planning and executing marketing strategy for CCIB for the cluster. Contribute to overall Corporate Affairs and Brand & Marketing visions/priorities Work with the functions' country/cluster Heads and Management Teams to manage and implement key projects and strategy changes across the Bank Build the profile of CCIB businesses by creating thought leadership content. Proactively prepare, monitor and track plans with focus on ROI and feedback. Leverage Groups central research resources to obtain insights that will sharpen understanding of consumer needs and trends for informed decision making. Manage and leverage in country activation of Country and Group sponsorships, monetizing every opportunity Strategic Marketing & Marcom Management Use consumer, competitor and research insights to provide thought leadership to formulation of marketing strategy that supports the cluster brand & marketing and CIB business strategy for the Middle East Draw on research insights as an input to the Customer Value Proposition (each Client Segment Head owns their Customer Value Proposition) Develop, socialise and implement the annual marketing plan/calendar Project manage enterprise marketing campaigns and programs to include Global and Regional Sponsorships Drive digital marketing with the Product team using the existing digital platform - Straight to Bank Forecast, measure and report on all marketing activity results within agreed deadlines, where applicable. Business Alignment to the CEOs, and client business heads to drive their strategies and prioritise, whilst maintaining Group wide standards Lead the team to develop plans for Corporate Affairs and Brand & Marketing disciplines, deliver quality activities to drive exceptional client and corporate level experience, backed up by well design actionable metrics that are used for future decision making. Deliver quality activities to drive exceptional client experiences - on plan, on budget and on time Drive digital strategy and effective use of digital platforms across the Bank Provide direction on leveraging research insights to develop Customer Value Propositions and Thought Leadership positions to the business heads integrating them into Corporate Affairs and Brand & Marketing plans Act as the consumer advocate, surface customer insights/needs in order to develop bundled product propositions with cross functional business teams Develop and own the country cross-sell and Products Per Customer (PPC) roadmap to meet near and long-term PPC targets Support CEOs in creating and managing client events. Co-ordinate cross-functional teams to develop and execute product bundle/cross-sell initiatives Design and execute campaigns to meet segment/product needs Lead and execute an integrated Customer Analytics that provides insight and realisation of segment, product and channel objectives, where applicable Manage end-to-end leads management process to ensure integration and coordination of activities across Product, Segment, Marketing, Risk and Relationship Managers teams to maximize business outcomes Drive and ensure that customer analytics are applied to strategic marketing plans that deliver sustainable growth Be a Brand Champion - ensure all segment and product campaigns live up to our Brand promise of Here for good while, at the same time, delivering committed business outcomes Lead the delivery of Marketing activities in a framework that ensure they are executed within the brand specifications (brand positioning, brand architecture) to reinforce the overall SCB brand positioning through consistency in tone, manner, look and feel. Drive brand awareness and consideration in the region and achieve targeted metric levels for the region. Monitor CIB related sponsorships and donations at a regional and country level to ensure they are consistent and appropriate for the Bank Processes Work with Supply Chain Management and Legal and Compliance teams to put effective vendor management in place including supplier panels, partnership agreements and monitoring Maintain a rigorous checker and approver status for the S&D policy Build in best practices to allow for solutions that are in line with the B&M strategy globally and partner with COEs within B&M to make sure end to end alignment is in place. Proactively manage advertising and media agencies Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies Risk Management Demonstrate shift towards anticipation of risk Work closely with Corporate Affairs to mitigate any risk on reputation risk from campaigns Act as a gatekeeper for all sponsorship approvals as part of governance Provide leadership around Risk Management, both reputational and operational to ensure they are proactively identified and mitigated in country and all issues are timely reported/escalated in line with Group and local policies and procedures Work with the Cluster and Regional Head of Corporate Affairs and Regional Head of Communications to manage key projects and strategy changes that need to be communicated across the Bank. Governance For CCIB Marketing, be Reputation Risk Control Owner's representative, enforcing the associated policies and procedures across the Bank Regulatory & Business Conduct Display exemplary conduct and live by the Group's Values and Code of Conduct. Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct. Lead CCIB Marketing for the Middle East to achieve the outcomes set out in the Bank's Conduct Principles: The Right Environment. Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters. Provide leadership in Marketing to comply with the highest standards of regulatory and business conduct and practices as defined by internal and external requirements. Understand and ensure compliance with, in letter and spirit, all applicable laws, regulations and guidelines including those governing securities activities, company law, anti-money laundering, terrorist financing and sanctions; the Group's policies and procedures; and the Group Code of Conduct. Take personal responsibility for understanding the risk and compliance requirements of the role. Effectively and collaboratively identify, escalate, mitigate and resolve risk and compliance matters. Embed the Group's Values and Group Code of Conduct to ensure adherence with the highest standards of ethics. Comply with relevant policies, processes and regulations, as part of the culture. Lead by example by displaying exemplary conduct behaviours and take personal responsibility for: Ensuring behaviours set out in the Group Code of Conduct are followed. Marketing achieving the outcomes set out in the Conduct Principals and Pillars. Both direct and indirect/dotted line managers are individually accountable to proactively communicate, collaborate and agree on the conduct ratings of employees. Key Stakeholders Internal - functional Bahrain and MENA (ex UAE) Head of Corporate Affairs and Brand & Marketing Regional Head of Corporate Affairs and Brand & Marketing Internal - regional and country level Cluster and Country CEOs Cluster and Country Client Business Heads Cluster and Country Functions Heads Segment teams Product teams External Advertising agencies Media agencies Online partners Vendors and suppliers Newspaper editors and journalists Non-Governmental Organisations Representatives in Central Government departments Develop profile with relevant professional PR bodies in key regions Network with regional peers in the industry and other sectors Other Responsibilities Embed Here for good and Group's brand and values in the Middle East CCIB Marketing, Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures; Multiple functions (double hats); [List all responsibilities associated with the role] Embed Here for good and Group's brand and values in Corporate Affairs and Brand & Marketing team, Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures. Qualifications Training, licenses, memberships and certifications Key behaviours Ability to work with senior management to develop and roll out approved strategy. Influencing across of a culturally diverse team across functions and geographies without direct reporting line. Responsibility and perseverance. High standards of professional integrity. Talent, Skill and Knowledge Core Strategic acumen Conceptual thinking - able to structure and organize Execution orientation - able to execute and deliver results Service and customer centricity Influencing and networking Presentation and communication Ability to manage in a geographically and culturally dispersed environment Optional Leadership and change agent People management Experience in developing teams in diverse international organisations In depth understanding of key business drivers, cultural, ethnic and religious conditions across geographies in order to translate global strategy in to effective local operations Functional At least 2-3 years of Corporate Affairs and Brand & Marketing experience, preferably in the banking/financial services industry with an international context Relevant tertiary qualifications, preferably with MBA experience Strong business/product knowledge and sufficient expertise to command respect and credibility with senior stakeholders Strong analytics and portfolio management experience Strong digital marketing and communications experience

About Standard Chartered We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we: Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing. Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with with minimum global standards for annual and public holiday, which is combined to 30 days minimum Flexible working options based around home and office locations, with flexible working patterns Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential. Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process. Visit our careers website