Marketing Manager

Found in: beBee S BH - 3 weeks ago


Manama, Bahrain Salim Qadri Transport Full time
Job Summary
  • Enhance the brand image and grow market share by effectively implementing CRM (customer relationship management) practices and utilize market research tools to the fullest satisfaction of the customer.
  • Develop key strategies to build the brand
  • Devise a brand scorecard incorporating all relevant parameters and effectively measure the progress on each parameter
  • Conduct brand surveys to understand buying patterns and communicate findings to all concerned departments. A minimum of two surveys per annum to be conducted and results monitored.
  • Devise action plans that encompass purchase intention, effective media mix, and customer loyalty / retention
  • Ensure implementation of customer satisfaction standards. Consistently achieve the CSI (customer satisfaction index) & SSI (sales satisfaction index) targets agreed with the Principal
  • Devise advertising and promotion plans for increasing sales, measured by quarterly review of market share %
  • Ensure proper media mix for effective communication and monitor spends in line with the budget
  • Conduct market research to understand brand awareness, brand loyalty, consumer buying behavior and present analysis for management review
  • Initiate interactive programs through the brand’s website and monitor progress and effectiveness of each program
  • Launch CRM programs with existing as well as potential customers through proper utilization of customer database
  • Analyze local market conditions and devise product and price positioning strategies
Essential
  • At least 5-8 years’ experience in handling marketing, sales and after-sales operations, preferably in an automobile organization.
  • Brand management and CRM skills
  • Good communication skills with both internal as well as external agencies / Principals
  • Excellent report writing and presentation skills
  • A team player with good people management skills
DesirableAutomobile knowledge Industry Type : Automotive / Automobile / Auto Accessories

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