Digital Marketing Manager

2 days ago

Manama, Manama, Bahrain RESO Full time

About Us

Tarabut is the leading open banking platform in the MENA region, operating in Saudi Arabia, Bahrain, and the UAE. The company is reshaping the financial landscape through innovation, collaboration, and a commitment to accessibility and convenience. Licensed by CBB as an AISP/PISP and permitted by SAMA to test its services under the Regulatory Sandbox environment, Tarabut unites forces to establish an interconnected, personalised, and accessible financial ecosystem.

About The Role

You will lead the development and execution of all performance marketing campaigns across search, social media, and other digital channels to drive scalable customer acquisition, engagement, and retention. This can include display, pay-per-click (PPC), paid social, search engine optimisation (SEO), affiliate marketing and more. The role will also be responsible for demand generation across different Tarabut products and markets, ensuring campaigns are tailored to regional dynamics and business objectives. Additionally, you will oversee lead generation and nurture programs such as webinars, website management, and CRM automation via Zoho, ensuring seamless execution of data-driven, multi-channel campaigns that align with the company's broader marketing communications strategy to support business growth.

Key Responsibilities:

  • Develop, execute, and optimize performance-driven and growth-focused marketing campaigns across paid and organic channels, ensuring alignment with the overall marcoms strategy.
  • Own the performance strategy by identifying the right channels to invest in, such as paid search, SEO and affiliate marketing, to maximise reach and impact.
  • Drive lead generation, nurturing, and conversion programs through data-driven tactics, automation, and lifecycle marketing to improve engagement and retention
  • Manage and optimize the Zoho-based website as a key demand-generation and conversion tool, ensuring content, SEO, and UX align with business objectives.
  • Own and deliver marketing automations through Zoho to ensure seamless execution of lead generation, nurturing, and lifecycle programs, driving efficiencies and improving campaign performance across all channels.
  • Work closely with commercial teams to own and optimize outbound email marketing strategies, ensuring campaigns are tailored to engage prospects, nurture relationships, and generate new leads that align with overall business objectives
  • Optimize paid media spend and marketing analytics to maximize efficiency, conversion rates, and ROI.
  • Monitor and report on campaign success and website traffic using data to continuously refine and improve performance.
  • Manage and leverage external relationships with partners, vendors and agencies to support the execution of high-impact marketing initiatives.
  • Oversee budget allocation to deliver effective campaigns and advertising strategies
  • Collaborate cross-functionally with brand, content, product, and commercial teams to ensure an integrated and cohesive marketing approach.

Experience:

  • 4-6 years of experience in digital marketing, with a proven track record of planning, executing and optimising successful multi-channel campaigns.
  • Strong experience in performance marketing, demand generation and digital analytics.
  • Hands-on experience with platforms such as Google Ads, Meta, LinkedIn, etc
  • Familiarity with marketing automation tools and CRM systems such as HubSpot, Salesforce, Zoho.
  • Experience working in fast-paced, cross-functional teams, ideally in fintech, tech or a growth focused sector.

Join Us If You Want.....

  • To work for one of the top FinTech's in the MENA region & have the opportunity to work on meaningful and impactful projects that have the potential to revolutionize the financial industry.
  • To work alongside industry leading experts. Our leadership team comprises of Open Banking experts who have been at the forefront of Open Banking internationally, bringing their years of experience to help create our innovative products and drive the company forward.
  • To be part of a highly collaborative team. You will be working side by side other talented and diverse team of professionals who are all passionate about creating innovative solutions to solve complex customer problems.
  • A competitive compensation package (base + commission + equity) with reviews every year, plus generous benefits.
  • We are not just looking for people to fit into our culture we are looking for people to drive our culture, where your ideas and contributions are valued and encouraged.
  • Professional development opportunities in a supportive and dynamic environment.
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