Area manager

1 day ago

Manama, Manama, Bahrain Alyasra Fashion Full time
Job Title: Area Manager – Fashion & Footwear Brands Location: Bahrain Job Overview: As an Area Manager for our Fashion & Footwear Brands, you will be responsible for overseeing and managing the operations, sales, and performance of multiple retail stores within a designated region. You will lead and support store managers and their teams to achieve sales targets, uphold brand standards, and provide a superior customer experience. The role requires a proactive, strategic, and results-driven approach to ensure the success of each store while promoting the brand's growth in the market. Key Responsibilities: Store Operations Management: Oversee daily operations of all stores within the designated area. Ensure stores are running efficiently and in line with company standards and policies. Maintain high standards of visual merchandising and store presentation. Monitor and manage store stock levels to optimize inventory and minimize losses. Ensure proper store maintenance and adherence to health and safety regulations. Sales & Performance Management: Drive sales performance across the stores within your area. Analyze store sales data and implement strategies to improve sales and profitability. Set and monitor performance goals for store managers and sales teams. Conduct regular store visits to assess performance and provide feedback. Implement promotional and marketing strategies to increase footfall and conversion rates. Team Leadership & Development: Lead, motivate, and develop a team of store managers and staff. Provide training, coaching, and mentoring to ensure high levels of staff performance and engagement. Foster a positive and collaborative team environment. Assist in recruitment and onboarding for store-level staff. Customer Experience & Brand Representation: Ensure exceptional customer service is delivered consistently in all stores. Act as the brand ambassador, promoting the fashion and footwear brand's values, culture, and reputation. Address customer concerns and escalations promptly and professionally. Ensure staff are knowledgeable about the latest products, trends, and promotions. Financial Management: Oversee and control budgets and expenses to ensure profitability for each store. Ensure all stores within the area are meeting financial targets, including sales, margins, and cost control. Prepare and analyze sales reports, customer feedback, and other key performance indicators (KPIs) to inform decisions. Market & Competitor Analysis: Conduct regular market research to identify trends, competitor activity, and customer needs. Adapt strategies to maintain competitive advantage in the fashion and footwear market. Keep up-to-date with industry trends and introduce new ideas to drive growth. Collaboration with Senior Management: Provide regular updates and reports to senior management regarding store performance, team progress, and challenges. Collaborate with marketing, supply chain, and HR teams to ensure smooth operations and the implementation of strategic initiatives. Qualifications and Skills: Proven experience as an Area Manager, District Manager, or similar role within retail, preferably in fashion or footwear. Strong leadership and team management skills, with the ability to motivate and inspire a diverse team. Excellent sales and financial acumen, with experience in driving sales and managing budgets. In-depth knowledge of retail operations, customer service, and visual merchandising. Exceptional communication and interpersonal skills. Ability to adapt in a fast-paced environment and manage multiple priorities. Analytical mindset, with the ability to use data to drive decisions. A passion for fashion and footwear trends is a plus. Flexibility to travel within the assigned area.
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