Marketing executive

3 weeks ago

Manama, Manama, Bahrain RESO Full time
Bidfood is looking for a highly motivated and experienced Marketing Executive to join our team in Bahrain. The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience and should be comfortable evaluating the marketing process, and work to critique and improve its outcomes. Job Role Summary The Marketing Specialist is responsible for implementing the marketing strategy focusing on product launches, customer & supplier events, and promotions. The main objective will be to play a key role in achieving company category growth through developing & implementing marketing plans within the brand's guidelines. Key Responsibilities And Tasks Develop and execute marketing activities in Bahrain. Collect and compile information related to new brand launches and prepare full launch campaigns. Plan in coordination with Marketing and Sales the support for all new launches. Creation and ideation of yearly promotional plans. Develop yearly promotional plan on brand level & country level in line with brand guidelines, Sales feedback as well as shoppers' insights. Work closely with Finance to validate all promotions. Liaise with Customer experience team on getting customer feedback and analyzing results. Develop sales presentations in coordination with the sales team and required team members. Market visits with sales team, monitor competitor activities. Suggest promotions or trade deals on slow moving or near expiry products or promotions. Actively taking part in product launches and providing info & leads to sales team. Work with brand managers to get more information about key accounts to create customized projects or events. Assess brand launch success & prepare closing reports for all launches & events. Looking after all trade promotion (placing promotions based on marketing calendar). Coordinate the local production of event/trade marketing material - prints display material, etc. Follow up with sales team on brands, customers, and suppliers acquired. Event management in coordination with internal and external key stakeholders. Conducting customer feedback activities such as customer questionnaires or focus groups. Monitor competitor activity, evaluating visibility & market coverage of products we distribute through regular market visits. Contributing & executing marketing plans & projects. Collect and disseminate best practices for profitable trade marketing activities. Qualifications And Skills3 - 5 years of experience in Trade Marketing in FMCG industry, preferably food & beverages industry. Excellent verbal and written communication skills. Experience of project management. Ability to prioritize and organize workloads independently when required. Team player and the ability to work across different multi-media platforms and departments. Ability to make things happen. Attention to detail. Ability to analyze research projects. Ability to create post-event reports. Event management experience. Willingness to learn and develop with the role.
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