Food and beverage

It is a quick-service snack and beverage chain. It is ISO 22000 certified and has Halal and HACCP accreditation. Unique Value Proposition (UVP): Indian Flavors: They serve Indian food with local ingredients, prepared by skilled chefs. Consistent Ambiance: All their outlets have a similar cultural theme, providing a consistent experience for customers. Loyalty Program: They have planned a rewards program and a mobile app tailored for Indian preferences. Diverse Menu: Their menu is extensive, including seasonal items, catering to various Indian tastes and occasions. Sustainability Efforts: They support local agriculture and follow eco-friendly practices, aligning with India's increasing environmental awareness. Digital Integration: They use digital platforms to make the customer experience more straightforward. Community Space: Their stores serve as spaces for community events, blending Indian traditions with a modern vibe. Major Clients and Partnerships: Reliance: A key player in the modern trade segment, Reliance provides a significant platform for the company to reach a wide range of consumers across various regions. Lulu: Its association with Lulu has been pivotal, offering access to a diverse customer base in a retail environment known for quality and variety. Nesto: By partnering with Nesto, it ensures that its snacks are available in a retail chain that is growing and highly frequented by our target demographic. Unique Flavours, Ingredients, and Production Methods: Herb-Infused Delights: Snacks are enhanced with Indian herbs like tulsi and ashwagandha. Local Fusion: Its Masala Mango Salsa Chips and Tandoori Pineapple Bites merge global tastes with local Indian palates. Ayurvedic-Inspired: Snacks that align with Ayurvedic principles cater to consumers seeking balance and wellness in their diet. Superfoods: Integrating superfoods such as quinoa and moringa, it caters to the nutritionally discerning customer. Locally Sourced: Using local ingredients supports community farmers and minimizes carbon footprint. Slow Baking: This method enhances flavour while preserving nutrients, aligning with its health-centric values. Air-Frying: Offering healthier, air-fried snack options showcases its innovation in healthier snack alternatives. Cold-Pressing: By employing cold-press techniques, it ensures that snacks retain their full nutritional value. Current Distribution Channels: International Presence: Operating in countries like UAE, Kuwait, Oman, Bahrain, and Saudi Arabia for a strong global footprint. Retail and Wholesale Networks: Over 2,800 retailers, including flagship stores, independent bakeries, and various stores, bringing products closer to consumers. Digital Platforms: Growing online presence on e-commerce and quick-commerce platforms, ensuring accessibility and convenience for customers. Partnerships Highlights: Retail: Collaborations with major supermarkets, hypermarkets, and local grocery stores. Online: Strong presence on Amazon and Flipkart, featuring a broad range of snacks. Distributors: Partnerships with regional and wholesale distributors for an extensive retail network and supply to foodservice establishments. Q-Commerce: Collaborations with food delivery platforms like Zomato, Swiggy, and Potafo for swift delivery options. Use of Funds: CAPEX: Plant and Machinery capacity addition, Opening of New Outlets, etc.- 8 Crores (40%)OPEX: Increased COGS from business growth (Inventory), Upgradation of Business systems, etc.- 5 Crores (25%)Marketing: Investments related to new branding, communication, digital marketing, print advertising, events and expo participations, etc.- 4 Crores (20%)New Hires: Salaries for new team members in other regions- 2 Crores (10%)Product Development: R&D for improving quality, taste and shelf life while reducing costs- 1 Crore (5%)Projections: Revenue (In INR Crores)FY 24: 50 FY 25: 100 FY 26: 110 Note: The year 2021-22 saw a dip in revenue, which has been influenced by the shutting down of 3 franchisee-operated outlets due to COVID-19.
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