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Specialist Marketing

2 weeks ago

Manama, Bahrain Talabat Full time

When you think of food delivery in the MENA region, we’d be pretty surprised if talabat didn’t pop into your mind first Since delivering our first order in Kuwait in 2004, we’ve grown quite a lot over the past 17 years.

Today, we deliver hundreds of millions of food orders, grocery items and other products per year, to our customers in nine countries throughout the region with more than 3,000+ employees Our food delivery business works with over 27,000 brands and almost 50,000 branches, while our q-commerce concept, talabat mart, now delivers groceries to customers in Bahrain, Egypt, Jordan, Kuwait, Oman Qatar, and the UAE in 30 minutes or less

Our philosophy is to make sure we do what is right for our ecosystem - our customers, our partners, our people, our riders, and the communities in which we operate. Our #techforgood program allows our customers a safe and convenient way to contribute to important causes in their community through donating to local and international charities directly on talabat with a focus on food insecurity in the region. Since its inception in 2020, we have facilitated the donation of well over 1 million meals to those in need, as well as donated over $1.5 million to charity with the help of our partners and customers. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.

**Role Summary**
We’re looking for a Campaign Specialist to join our local Marketing Team and work closely with the Marketing Manager to grow our food vertical at talabat Bahrain.

**What’s On Your Plate?**:

- Execute the quarterly marketing plan and participate in developing quarterly strategies based on the allocated budget from the central marketing team.
- Coordinate with internal stakeholders (finance, legal, AM, partnerships etc.) and external media, marketing agencies to execute the marketing plan.
- Own the marketing activities calendar and keeping track of projects and ensuring timely delivery of tactical and brand campaigns in alignment with partners and stakeholders (AM team, Partnerships team)
- Monitor campaign objectives and evaluate campaign performance: reach, engagement, orders volume, customer acquisition etc.
- Supporting social and digital content and proposing new local channels with alignment with the digital team.
- Drive the growth by analyzing and segmenting our customer base through running reactivation campaigns, retention campaigns and new acquisition campaigns with alignment with the CRM team.
- Ensure a data-driven decision making to design campaigns, choose the right channel mix strategy and the right target audience to achieve the campaign objectives.
- Support in developing and executing end-to-end growth campaigns.
- Ensure proper campaign go-to-market with a focus on measurement and reporting; tracking campaign results on a daily basis and enhancing performance.
- Understand customer behavior through analysis, on-ground feedback from customers and sales to develop actionable insights.

**What Did We Order?**:

- You have a degree in Marketing or related disciplines, with 2 years relevant working experience.
- You have basic knowledge of, or have worked in CRM and used analytics tools.
- You understand how to orchestrate and manage campaigns from A-Z and how to create a media mix that works.
- You have strong analytical and problem solving skills, and are comfortable working with Google Sheets or Excel.
- You have strong organizational & communication skills, and you are comfortable to present ideas and communicate between various functions.
- You are a team player and love bouncing ideas.
- You have experience in working to very tight deadlines and executing work accurately and quickly