Social Media

2 days ago

Manama, Bahrain Botánica Full time

**Job Overview**:
We are seeking an experienced yet hands-on digital marketeer to lead our social media presence across key platforms, including Instagram, TikTok, and Snapchat and develop Botanica’s digital marketing output. This role is ideal for someone who thrives in a dynamic, hospitality-focused environment and is passionate about creating compelling content that resonates with our audience. You will be the driving force behind our digital marketing, managing everything from content creation to digital advertising, with the flexibility to work autonomously and creatively.

**What we offer**
- Work visa if relevant & health insurance.
- 48 hour work week, two days off; these hours are structured around the needs of the role, not office hours. Attendance at night will be an inherent part of the role.
- Flexible hybrid working arrangement. Significant freedom in task and time management; role is a senior one, expected to be assessed on output not hours clocked.
- A vibrant, exciting work environment in one of Bahrain’s top nightlife venues,with a positive work culture, flat hierarchy & easy decision making process.
- The opportunity to grow with us, potentially leading to multi-site social media management.
- Young, dynamic environment, heavily international & multicultural in mentality, informal in tone yet hard working and professional.
- A chance to shape a young brand’s digital presence from its early stages.

**About Botanica**:

- One of Bahrain’s pre-eminent hospitality destinations, opened February 2023
- Beautiful Mediterranean inspired decor, a retractable roof, and a late night party vibe, all under the shade of a giant palm tree. IG:

- Mediterranean inspired cuisine from the kitchen, alongside a cocktail bar with original signature drinks, house developed ingredients and thoughtfully executed classic cocktails:.
- A closely integrated multicultural team; 23 nationalities and counting.

**Requirements**:

- Proven experience managing social media for a brand, ideally in hospitality industry, and a general affinity for food & beverage, restaurant, bar & nightlife brands
- Strong understanding of TikTok, Instagram, and Snapchat, with a successful track record on these platforms.
- Appropriate proficiency in content creation tools (e.g., Adobe Creative Suite, Canva).
- Experience in managing digital advertising campaigns, including budget management and performance analysis.
- Ability to work autonomously, managing your time effectively in an unstructured environment.
- Willingness to be on-site at the venue five nights a week, and an appetite to intensively engage with the brand during the first 3-6 months to build understanding
- Genuine passion for social media, with a keen eye for viral content and trends.

**Key Responsibilities**:

- Content Creation: Utilize content creation tools to produce polished, high-quality in-the-moment content within the venue that aligns with Botanica's brand image.
- Content Curation: Manage relationships with external contractors such as graphic designers, photographers & videographers to achieve required standard of content
- Platform Management & Growth: Lead Botanica’s presence on Instagram, TikTok, and Snapchat and any other relevant digital platform, focusing on engaging our audience and driving conversions to in-venue guests.
- Reporting & Analytics. Provide expert analysis of platform-specific growth metrics, with a focus on tangible outcomes on a monthly basis or per campaign. Use your knowledge of tools and software to drive strategic decisions.
- Digital Advertising: Advise on and manage budgets for digital advertising campaigns across social platforms. Analyze campaign performance, present results, and recommend budget adjustments as needed.
- Event Promotion: Creatively handle all aspects of event promotion, including pre-event hype, live event coverage, and post-event content.
- Influencer Collaborations: Propose & manage collaborations with influencers, ensuring alignment with Botanica’s brand and marketing goals.
- Marketing Planning and Calendar Management: Develop, maintain, and execute a digital marketing calendar, balance brand development with promotional activities.
- Adaptation and Innovation: Stay updated with the latest social media trends and techniques, continuously adapting and innovating Botanica’s social media strategy.
- Broader Digital Marketing: Maintain an appetite to expand beyond social media into the wider digital sphere to develop Botanica’s full online presence, including but not limited to future website, community management and SEO.

**Job Types**: Full-time, Permanent

Pay: BD1,000.000 - BD1,500.000 per month

**Location**:

- Manama (required)

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