Marketing Communications Manager
5 months ago
Job Summary:
The MARCOM Manager is responsible for developing and implementing strategic marketing and communication initiatives to promote a company's products, services, and brand. They oversee the planning, execution, and evaluation of marketing campaigns across various channels to reach target audiences and achieve business objectives. The MARCOM Manager plays a crucial role in enhancing brand visibility, driving customer engagement, and supporting sales efforts through effective communication strategies.
Key Responsibilities:
Ÿ 1. Marketing Strategy: Develop and execute comprehensive marketing and communication strategies aligned with the company's overall objectives. Identify target audiences, define key messaging, and determine the appropriate mix of marketing channels and tactics to effectively reach and engage customers.
3. Brand Management: Maintain brand consistency and integrity across all communication channels and materials. Develop and enforce brand guidelines to ensure consistent messaging, tone, and visual identity, both internally and externally.
5. Digital Marketing: Oversee digital marketing initiatives, including website management, search engine optimization (SEO), search engine marketing (SEM), social media marketing, and online advertising. Monitor and analyze digital campaign performance, optimize strategies, and leverage data-driven insights to drive continuous improvement.
6. Public Relations: Develop and maintain relationships with media outlets, journalists, and key industry influencers. Proactively seek media opportunities, coordinate press releases, and manage media inquiries. Monitor media coverage and manage crisis communication if necessary.
7. Market Research and Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth. Utilize market insights to inform marketing strategies, product positioning, and messaging.
8. Budget Management: Develop and manage marketing budgets, ensuring effective allocation of resources and tracking of expenses. Monitor return on investment (ROI) and key performance indicators (KPIs) to evaluate campaign effectiveness and make data-driven decisions.
9. Team Management: Lead and mentor a team of marketing professionals, including copywriters, designers, digital marketers, and marketing coordinators. Provide guidance, feedback, and support to foster a collaborative and high-performing marketing team.
Qualifications and Skills:
Bachelor's degree in marketing, communications, or a related field. Master's degree is a plus.
- Proven experience in marketing communications or related roles, preferably in a managerial capacity.
- Strong knowledge of marketing principles, strategies, and best practices.
- Excellent written and verbal communication skills, with the ability to craft compelling messages for different target audiences and channels.
- Proficiency in digital marketing platforms, content management systems, and analytics tools.
- Demonstrated experience in developing and executing successful marketing campaigns across multiple channels.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage budgets.
- Analytical mindset with the ability to analyze data, extract insights, and make data-driven decisions.
- Creative thinking and problem-solving skills to develop innovative marketing approaches.
- Strong leadership and team management abilities, with the capacity to motivate and inspire team members.
- Knowledge of industry trends, emerging technologies, and best practices in marketing communications.
**Job Types**: Full-time, Permanent
**Salary**: BD700.000 per month
Ability to commute/relocate:
- Manama: Reliably commute or planning to relocate before starting work (required)
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