Marketing Specialist

3 months ago

Al Budaiya, Bahrain Talent Pal Full time

**Responsibilities**
- Establish, implement, and measure the effectiveness of advertising initiatives to drive the adoption and engagement of our mobile app.
- Responsible for managing online advertising and display campaigns
- Planned, executed, and managed the daily content of various channels, including social media, mobile apps videos, etc.
- Creating strategies for generating bold and innovative ideas for growth via paid channels.
- managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data, and solving problems).
- Responsible for tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and return on investment.
- Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
- Identify and manage new and existing content providers.
- Responsible for new customer acquisition via our mobile app.

**Qualifications**
- Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc.
- Worked on Google Analytics, Appsflyer, Clevertap, and other popular tools for mobile attribution, acquisition, and re-engagement.
- Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing.
- Must have experience in delivering customer acquisition growth and optimization across key metrics.
- At least 2+ years of experience in App Marketing/ digital marketing/ financial editorial /Content Management.
- Data-driven mindset with excellent analytical and problem-solving skills.

**Job Types**: Full-time, New grad

Pay: Up to BD700.000 per month

This job has been sourced from an external job board.

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