Social Media Marketing Specialist

7 months ago


Manama, Bahrain Craves Food Services Full time

Position Overview:
We are seeking a creative and results-driven Social Media Marketing Specialist to join our team, focusing on managing and growing our presence on Instagram and TikTok. This role involves developing and executing strategies to increase brand awareness, engagement, and followers on both platforms.

Key Responsibilities:

- Content Creation: Develop, plan, and execute engaging content for Instagram and TikTok, including videos, stories, reels, and images, tailored to each platform's audience and trends.
- Campaign Management: Create and manage marketing campaigns on Instagram and TikTok, including setting objectives, budgeting, and analyzing performance metrics.
- Audience Engagement: Monitor and respond to comments, messages, and mentions on both platforms, fostering a community and maintaining a positive brand image.
- Trend Analysis: Stay updated with the latest trends, tools, and features on Instagram and TikTok to keep our content relevant and appealing.
- Influencer Collaboration: Identify and collaborate with influencers and content creators to amplify our brand message and reach new audiences.
- Analytics & Reporting: Track, analyze, and report on the performance of social media campaigns, providing insights and recommendations for improvement.
- Brand Consistency: Ensure all content aligns with our brand voice, guidelines, and visual identity.
- Growth Strategy: Develop and implement strategies to increase followers, engagement rates, and overall social media presence.

Qualifications:

- Language Proficiency: Fluency in both Arabic and English, with excellent writing and speaking skills in both languages.
- Experience: Proven experience managing and growing social media accounts on Instagram and TikTok for brands or businesses, with examples of bilingual campaigns.
- Creativity: Strong creative skills with a portfolio demonstrating successful bilingual content creation on social media.
- Analytical Skills: Proficiency in social media analytics tools and the ability to interpret data to make informed decisions.
- Communication: Excellent written and verbal communication skills in both Arabic and English.
- Tech-Savvy: Familiarity with social media management tools (e.g., Hootsuite, Buffer) and design software (e.g., Adobe Creative Suite, Canva).
- Trends Awareness: In-depth knowledge of current social media trends, hashtags, and algorithms specific to Instagram and TikTok, including trends in Arabic-speaking regions.
- Education: Bachelor’s degree in Marketing, Communications, or a related field is required.

Preferred Attributes:

- Innovation: Ability to think outside the box and create innovative content that resonates with target audiences.
- Organizational Skills: Strong organizational and multitasking abilities to handle multiple projects and deadlines.
- Passion: A genuine passion for social media and digital marketing.



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