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Marketing Specialist/executive
1 week ago
Develop and implement comprehensive marketing plans and campaigns across various channels (e.g. digital, social media etc.)
- Participate in market research to identify target customer segments, understand their needs, and develop targeted marketing strategies
- Manages and optimizes the company's website, social media accounts, and other digital marketing assets
- Collaborate with the executive management team and sales team to align marketing and promotional efforts with the overall business objectives
- Stays up-to-date with industry trends, competitors, and emerging marketing technologies and techniques
- Assists with the planning and execution of events, and other marketing-related activities
- Supports the development and maintenance of the company's brand identity
- Prepares costing and quotations for marketing initiatives
- Liaises with clients and suppliers to coordinate marketing activities
- Prepare regular reports and presentations for the executive management team to communicate marketing performance and future plans
- Performs other duties as assigned by the manager
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