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Social Media Specialist
2 weeks ago
A Social Media Manager is responsible for managing and implementing an organization's social media strategy, creating and curating content, managing social media accounts, analyzing performance metrics, and engaging with the online community.
**Responsibilities**:
- Develop and implement social media strategies and campaigns to achieve organizational goals and objectives.
- Create engaging and relevant content for social media platforms, including written posts, images, videos, and other multimedia formats.
- Manage and maintain social media accounts, including posting content, monitoring comments and messages, and responding to inquiries.
- Monitor social media trends, best practices, and competitor activity to identify opportunities and make recommendations for improvement.
- Analyze and report on social media performance metrics, such as engagement, reach, impressions, and conversion rates, and use insights to optimize social media strategies.
- Develop and manage social media advertising campaigns, including setting up ad accounts, creating ad creatives, targeting audiences, and monitoring performance.
- Build and maintain relationships with influencers, brand advocates, and other key stakeholders to amplify brand messaging and increase brand awareness.
- Collaborate with cross-functional teams, such as marketing, communications, and customer service, to ensure social media aligns with overall business objectives and strategies.
- Stay updated on social media industry trends, platform updates, and best practices to continuously improve social media efforts.
- Manage social media crisis situations and negative feedback, responding in a timely and appropriate manner to protect the brand's reputation.
- Stay up-to-date with legal and ethical considerations related to social media, such as privacy, copyright, and disclosure requirements.
- Provide regular reports and presentations to management, showcasing social media performance, insights, and recommendations for improvement.
**Qualifications**:
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience managing social media accounts and implementing social media strategies for organizations.
- Strong understanding of social media platforms, trends, and best practices.
- Proficient in social media management tools, analytics platforms, and advertising platforms.
- Excellent written and verbal communication skills, with the ability to create engaging and relevant content for social media.
- Analytical skills to measure and interpret social media performance metrics and make data-driven decisions.
- Ability to work in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
- Creative mindset with the ability to develop innovative social media campaigns and content ideas.
- Strong organizational and time management skills.
- Ability to work independently and collaboratively with cross-functional teams.
- Knowledge of legal and ethical considerations related to social media.
- Ability to adapt to changing social media landscape and stay updated with industry trends and best practices.
**Salary**: Up to BD600.000 per month
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