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Marketing Optimization Specialist
5 hours ago
About Us
Canonical has been a remote-first company since its inception in 2004, providing a unique window into the world of 21st-century digital business.
We recruit on a global basis and set a very high standard for people joining the company.
Job Description
The Head of Growth will lead the growth engineering team, which consists of experts in data analysis, performance marketing, lifecycle marketing, and marketing automation.
This role involves designing, implementing, and operating Canonical's marketing technology stack, ensuring seamless integration with various martech applications.
You will be responsible for developing and tracking key performance indicators (KPIs) across marketing and revenue funnels, optimizing lead scoring and lead flow processes.
Additional Requirements
- Experience implementing ML-generated predictive models for lead generation or customer retention purposes
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