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Data-Driven Campaign Strategist
2 weeks ago
Job Overview
We are seeking a seasoned DS Senior Campaign Manager who will drive our marketing initiatives with a data-centric approach. This critical role involves designing and executing impactful campaigns that leverage advanced data science methodologies.
Responsibilities
- Develop and lead data-driven marketing campaigns that deliver measurable results
- Collaborate with data scientists to implement analytical models that enhance targeted marketing efforts
- Manage all aspects of the campaign lifecycle, including strategic planning, creative development, execution, analysis, and reporting
- Utilize data analytics tools to monitor performance metrics and provide actionable recommendations for improvement
Requirements
- Bachelor's degree in Data Science, Marketing, Statistics, or a related field; Master's degree is preferred
- 7+ years of experience in marketing campaign management with a strong focus on data science applications
- Demonstrated success in developing and leading data-driven marketing campaigns
- Strong analytical skills and expertise in data visualization tools, statistical software, marketing automation platforms, and CRM systems
- Exceptional leadership and communication skills