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Digital Transformation Leader
8 hours ago
Company Overview
Canonical is a pioneering tech firm at the forefront of the global move to open source. We publish Ubuntu, a leading open source project and platform for AI, IoT, and the cloud.
We set a high standard for people joining our company, expecting excellence in order to succeed. Our team is passionate about technology adoption patterns, visitor data respect, and marketing with open source solutions.
Job Description
The Head of Growth will lead our growth engineering team, consisting of data analysts, performance marketers, lifecycle marketers, and marketing automation specialists.
This role involves designing, implementing, and operating Canonical's marketing technology stack, comprising a dozen martech applications.
You will be responsible for owning reporting and analytics throughout the customer lifecycle, including ABM, Multi-Touch Attribution, funnel performance, acquisition costs, and customer retention.
Required Skills and Qualifications
- An undergraduate or postgraduate degree in data science, statistics, mathematics, computer science, or engineering
- A strong analytical mindset with solid evidence of managing projects that drive commercial success
- Knowledge in advanced marketing analytics, coding/scripting languages, and databases
- Exceptional management experience, leading analytical, creative professionals to excellence
- Experience in selecting, implementing, and managing a leading-edge martech stack on open source software
- A track record of building a culture of experimentation across the organization
- Advanced web analytics and SEO practices across websites and SAAS products
- Proven ability to collaborate with senior stakeholders across functions to turn strategic business and product questions into impactful analytic projects
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