Marketing Strategist Role

Senior Campaign Manager Role Summary

We are seeking a seasoned marketing professional to lead our campaign strategy, blending creative vision with analytical insights.

This role will play a critical part in shaping our marketing efforts, collaborating with cross-functional teams to drive impactful campaigns and meet business objectives.

Campaign Strategy & Calendar Planning

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• Develop and own the annual marketing campaign calendar, aligning brand moments, product launches, and business priorities into one cohesive roadmap.", "
• Lead strategic planning and cross-functional alignment for major tentpole campaigns, anticipating seasonality and consumer behavior shifts to inform timely and relevant campaigns.", "
• Anticipate and capitalize on opportunities to shape seasonal and promotional marketing strategies, driving growth and revenue across multiple markets.", "

Promotional Marketing & Offers Engine

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• Co-own the promotions and offers calendar, working closely with local teams to plan, test, and optimize discounts, bundles, referral drives, and other acquisition/revenue-driving tactics.", "
• Develop and maintain a central promotions playbook, from discount structures to campaign cadences, ensuring scalability, financial soundness, and brand alignment.", "
• Collaborate with Growth, Product, and Finance to ensure promotions are effective, efficient, and aligned with business goals.", "

Executional Enablement

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• Build and share campaign toolkits, templates, and guidelines to empower local teams to execute with speed and consistency.", "
• Work closely with design, content, and copy teams to ensure timely, fit-for-purpose, and campaign-ready assets.", "
• Track campaign timelines, approvals, and asset readiness across all participating teams and countries.", "

Performance Tracking & Learnings

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• Set KPIs for each campaign with clear benchmarks and track performance in partnership with Growth.", "
• Run campaign retrospectives with local teams and central stakeholders, documenting what worked and what to optimize next time.", "
• Own a centralized 'campaign brain': a database of best practices, creatives, promos, and learnings.", "

Ideal Candidate

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• 7-10+ years in marketing, with significant experience in campaign management, growth marketing, or promotions.", "
• Experienced in seasonal and promotional marketing, especially across multiple markets.", "
• Proven success working with local teams, growth teams, product, and creative to bring campaigns to life.", "
• Strong communicator who can bring alignment across functions.", "
• Skilled in promotional mechanics: bundles, discounts, referral offers, and pricing strategies.", "
• Knows how to test, iterate, and optimize offers for CAC, LTV, and ROI.", "
• Experienced in setting and tracking KPIs across acquisition, engagement, and ROI metrics.", "
• Highly organized and thrives on building systems, processes, and toolkits that others can follow.", "
• Hands-on with CRM tools, campaign tracking software, and content/asset management platforms.", "
• Has led campaigns across multiple locations or customer segments, and understands how to localize campaigns.", "

Key Skills and Qualifications

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• Campaign strategy and planning.", "
• Promotional marketing and offers engine.", "
• Executional enablement.", "
• Performance tracking and learnings.", "

Benefits

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• Opportunity to work on high-profile campaigns and drive business results.", "
• Collaborative and dynamic work environment.", "
• Professional development and growth opportunities.", "

Others

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• Foster a culture of innovation and experimentation.", "
• Prioritize diversity, equity, and inclusion.", "