Senior Data Insights Manager

9 hours ago


Manama, Manama, Bahrain RESO Full time

Role Overview

We are seeking a Digital Analytics Lead to manage our digital analytics tools, generate actionable insights, and optimize digital channel performance.

Main Responsibilities:

  • Data Collection & Management
    • Set up, configure, and maintain digital analytics platforms.
    • Manage data collection processes to ensure accuracy, consistency, and compliance with data governance standards.
    • Integrate analytics tools and data sources to create a comprehensive digital performance measurement framework.
  • Performance Analysis & Optimization
    • Monitor KPIs and digital metrics across platforms to assess campaign effectiveness and user behavior.
    • Analyze data trends to uncover insights and opportunities for optimization.
    • Provide recommendations to improve digital experiences and drive conversions.
  • Collaboration & Strategy Development
    • Partner with marketing, product, and BI teams to align analytics strategies with business goals.
    • Develop and present dashboards, visualizations, and performance reports for stakeholders.
    • Contribute to the creation of data-driven strategies for customer engagement and retention.
  • Tool Utilization & Innovation
    • Implement and optimize tools for customer engagement, mobile performance measurement, and workflow automation.
    • Leverage emerging technologies to enhance data connectivity and reporting efficiency.

Skill and Knowledge Requirements:

  • Experience with customer engagement platforms and mobile measurement tools.
  • Familiarity with workflow automation and application performance monitoring tools.
  • Knowledge of data governance and compliance best practices.
  • Proficiency in analytics platforms and data visualization tools.
  • Strong understanding of digital marketing channels and performance optimization.
  • Excellent problem-solving skills with the ability to translate data into actionable insights.
  • Effective communication and collaboration skills to work with cross-functional teams.

Education and Experience:

  • Bachelor's degree in Marketing, Business, Data Science, or a related field; advanced degree preferred.
  • 5+ years of experience in digital analytics, data management, or a similar role.


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