Modern Trade Sales Director

6 hours ago


Manama, Manama, Bahrain Converge Full time

Converge is a leading player in the FMCG industry, specializing in the Food & Beverage sector. As they continue to expand their presence in Bahrain, we are seeking a seasoned Head of Modern Trade to spearhead their growth and solidify their market leadership.

The Role:
  • Develop and execute strategic plans to drive sales growth in modern trade channels.
  • Manage and expand relationships with Tier 1 modern trade accounts to maximize business opportunities.
  • Lead, mentor, and motivate the sales team, fostering a results-driven culture.
  • Analyze market trends, competitor activity, and customer insights to refine sales strategies.
  • Collaborate with marketing and supply chain teams to align sales initiatives with business goals.
  • Negotiate and manage trading terms, ensuring profitability and brand visibility.
  • Track sales performance and provide data-driven reports and forecasts to senior management.
  • Oversee trade promotions, category management, and merchandising strategies to drive sales.


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