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Senior Marketing Manager
2 weeks ago
We are looking for a highly motivated and proactive individual to lead our marketing efforts for non-food verticals. As a Senior Marketing Specialist, you will be responsible for developing and executing data-driven growth campaigns that drive acquisitions, reorders, and category penetration.
Key Responsibilities:
- Develop and execute 360-degree marketing strategies to accelerate the growth of non-food verticals while ensuring alignment with overall business goals.
- Work closely with the commercial and category management teams to co-develop category-specific promotions and partnerships that drive user demand.
- Collaborate with regional and local teams to implement multi-channel marketing campaigns, including CRM, digital, offline activations, and performance marketing to increase customer acquisition and retention.
- Ensure proper campaign go-to-market with a focus on measurement and reporting; tracking campaign results on a daily basis to control budget spending and enhance performance.
Requirements:
- 4+ years of experience in consumer marketing, e-commerce, online services, or related experience with a proven record of delivering work with measurable results.
- Strong stakeholder management and follow up skills with the ability to establish priorities and communicate expectations.
