
Brand Operations Executive
12 hours ago
The Senior Marketing Manager Automotive at RESO will be responsible for developing and executing marketing strategies that drive sales growth, enhance customer loyalty, and maintain a competitive edge in the market. This role requires a strong understanding of the automotive industry, as well as excellent communication and project management skills.
Key Responsibilities- Marketing Strategy & Campaign Development
Develop and execute comprehensive marketing strategies, leveraging market insights and analytics to optimize campaign performance. Create engaging content and messaging to resonate with target audiences. - Sales Growth & Revenue Management
Drive revenue growth through targeted marketing initiatives, focusing on sales growth, customer acquisition, and retention. Monitor and analyze financial performance, ensuring the brand operates efficiently and effectively. - Customer Experience & Loyalty
Focus on delivering exceptional customer experiences across all touchpoints, from sales to after-sales services. Develop and implement strategies to enhance customer loyalty and satisfaction, monitoring and responding to customer feedback promptly. - Team Collaboration & Communication
Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure alignment with company goals and market trends. - Market Research & Analysis
Conduct market research and analysis to stay informed about market trends, competitor activity, and customer behavior. Use this information to inform marketing strategies and optimize campaign performance. - Regulatory Compliance & Risk Management
Ensure compliance with all local, regional, and national automotive standards, addressing legal, safety, and environmental risks associated with the brand's operations.
- Bachelor's degree in Business Administration, Marketing, Automotive Engineering, or a related field. Master's degree or MBA is preferred.
- Minimum 10 years of experience in the automotive industry, with at least 3-5 years in a senior management or leadership role.
- Proven track record in driving sales growth and operational success within the automotive sector.
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