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Data-Driven Marketing Manager
2 weeks ago
Main Responsibilities:
- Leverage data-driven insights to inform digital marketing strategies and optimize digital channels.
- Develop and implement A/B testing and multivariate testing to validate hypotheses and refine targeting strategies.
- Monitor and analyze the performance of digital marketing channels, including paid media, SEO, social media, email marketing, and website traffic.
Digital Performance Analysis
You will work closely with our UX/UI teams to optimize digital touchpoints and enhance the overall digital experience across web, mobile, and other digital properties. Your ability to manage large datasets and extract actionable business insights will be essential in driving business growth and customer engagement.
Skillset and Knowledge
To be successful in this role, you will need a strong analytical mindset, excellent communication and presentation skills, and the ability to translate complex data-driven insights into actionable recommendations for non-technical stakeholders. Proficiency in analytics platforms and tools such as business intelligence software, customer engagement platforms, and application performance monitoring solutions is also required.
Requirements
A Bachelor's degree in Marketing, Business, Data Science, or a related field is required, along with 10-15 years of experience in digital marketing analytics, digital channel optimization, and leadership roles.
