Digital Transformation Lead

7 days ago


Manama, Manama, Bahrain RESO Full time
About RESO
The Sr. Manager, Digital Strategy & Performance is responsible for leading the development and execution of digital strategies to enhance business performance and drive growth.

Main Responsibilities & Duties
Develop and implement a comprehensive digital strategy focused on modernizing telecom services, introducing digital-first customer experiences, and creating new revenue channels through digital products.
IDentify emerging digital trends (e.g., AI, ML, blockchain) that can be leveraged to optimize operations, reduce costs, and create competitive advantages.
Assess and elevate the organization's digital maturity by identifying gaps, setting benchmarks, and developing a roadmap for achieving digital excellence.

Digital Campaign Optimization
IDentify trends, anomalies, and opportunities to optimize campaigns and maximize marketing ROI.
Recommend strategies for improving customer engagement, lead generation, and conversion rates across digital platforms.
Implement A/B testing and multivariate testing to validate hypotheses and refine targeting strategies.

Digital Experience Enhancement
Leverage insights to refine digital touchpoints and enhance the overall digital experience across web, mobile, and other digital properties.
Ensure a seamless and engaging user journey, working closely with UX/UI teams to help optimize landing pages, content placement, and design elements.

Insights & Strategic Recommendations
Translate complex data sets into actionable insights and recommendations for marketing and business teams.
IDentify customer behavior trends, preferences, and pain points to support user experience (UX) optimization.

Candidate Requirements
Analytical mindset with a data-driven approach to problem-solving.
Strong understanding of digital channels and customer experience management.
Ability to manage large datasets and extract actionable business insights.

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