
Digital Marketing Strategist
5 hours ago
Job Description
As a Digital Marketing Strategist at Unipal, you will be responsible for developing and executing marketing campaigns that drive brand awareness, customer engagement, and product promotion. This role requires a deep understanding of digital marketing tools and analytics, as well as excellent written and verbal communication skills in English and Arabic.
Key Responsibilities:
- Develop and execute marketing campaigns across various channels, including digital, social media, email, and print.
- Conduct market research to identify trends, customer needs, and competitive landscapes.
- Collaborate with the design team to create engaging content, including brochures, online materials, and social media assets.
- Manage social media presence, crafting compelling content and monitoring user interactions.
- Analyze campaign performance metrics, providing actionable insights and recommendations for improvement.
- Support the organization of promotional events and campaigns to enhance brand visibility.
- Coordinate with sales and product teams to ensure alignment on marketing strategies and objectives.
- Stay up-to-date on industry trends and best practices.
Requirements:
- Bachelor's degree in marketing, business administration, or a related field.
- Understanding of digital marketing tools and analytics.
- Excellent written and verbal communication skills in English and Arabic.
- Creative mindset with attention to detail and problem-solving skills.
- Ability to work independently and as part of a team.
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