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Marketing Strategy Lead

2 weeks ago

Manama, Manama, Bahrain beBee Careers Full time
Marketing Strategy Lead

In this role, you'll be responsible for developing and executing comprehensive marketing strategies that drive business results.

You'll work closely with cross-functional teams to bring campaigns to life, leveraging your creativity and storytelling skills to craft compelling messaging that resonates with both technical and business audiences.

About the Role
  • You'll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.
  • Collaborate with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.
Your Responsibilities:
  1. Develop and execute GTM strategies for a range of products.
  2. Lead messaging and positioning efforts, ensuring our products stand out in a competitive market.
  3. Lead content planning, including website copy, whitepapers, blogs, and sales enablement materials.
  4. Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
  5. Launch new products and features, leading cross-functional teams to drive awareness and adoption.
  6. Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
  7. Support the customer success team on driving customer engagement and growth.