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Digital Transformation Strategist
1 week ago
About the Job
Digital Innovation Manager Responsibilities:
- Develop and execute comprehensive digital marketing strategies, encompassing marketing databases, email campaigns, social media, and display advertising.
- Create and maintain an engaging social media presence that aligns with our brand identity.
- Analyze and report on the performance of all digital marketing initiatives, comparing them against established goals (ROI and KPIs).
- IDentify trends and insights to optimize spend and performance based on data-driven decision-making.
- Conceptualize innovative growth strategies through brainstorming sessions.
- Design, implement, and measure experiments and conversion tests to inform future marketing efforts.
- Produce high-quality content for each social media campaign, ensuring consistency and coherence across platforms.
- Collaborate with external agencies and vendors to drive successful outcomes.
Requirements:
- Bachelor's or Master's degree in Marketing or a related field.
- Prior experience in social media marketing or as a Digital Media Specialist.
- Strong analytical skills and data-driven thinking.
- Staying up-to-date with the latest trends and best practices in online marketing and measurement.