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Digital Marketing Specialist

2 weeks ago

Manama, Manama, Bahrain beBee Careers Full time

Digital Marketing Specialist

Job Summary:

  • We are seeking a highly motivated Digital Marketing Specialist to join our team and contribute to the development and implementation of our digital marketing strategies.
  • This role requires strong analytical and problem-solving skills, as well as excellent communication and collaboration skills.
  • You will be responsible for developing and executing digital marketing strategies aligned with business goals, encompassing social media, audience segmentation, and partnerships with key platforms and agencies to maximize ROI and achieve organizational objectives.

Responsibilities:

  • Develop and execute comprehensive digital marketing strategies aligned with business goals, encompassing social media, audience segmentation, and partnerships with key platforms and agencies to maximize ROI and achieve organizational objectives.
  • Collaborate with online marketing specialists to plan, execute, and optimize marketing campaigns across various online channels, including Google Ads, SEO, and social media platforms.
  • Partner with online advertising teams to efficiently allocate and monitor marketing budgets across diverse channels, ensuring cost-effectiveness and campaign delivery goals.
  • Establish and implement a prompt response strategy for inquiries and comments on social media platforms, fostering positive brand engagement.
  • Leverage data analytics tools to generate insightful reports that inform and support strategic decision-making across the organization.
  • Partner with relevant internal and external stakeholders regarding new and existing digital marketing initiatives. Facilitate clear communication and alignment to ensure these initiatives support overall business objectives, vision, and mission.
  • Stay abreast of the latest trends and innovations in digital marketing.

Required Qualifications & Experience:

Academic Qualifications: Bachelor's degree in Marketing or a relevant field.

Years of Experience: 8 – 10 years of experience and/or a combination of experience and education.

Skills and/or Competencies required:

  • Strong understanding of digital marketing best practices, including SEO, SEM, social media marketing, content marketing, and email marketing.
  • Experience in developing and managing online advertising campaigns across various platforms (e.g., Google Ads, Meta Ads).
  • Excellent analytical and problem-solving skills.
  • Strong communication, collaboration, and interpersonal skills.
  • Proficient in Microsoft Suite applications.