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Digital Marketing Strategist
2 weeks ago
Job Title: Digital Marketing Strategist
Job Description:
We are seeking a highly skilled Digital Marketing Strategist to develop and implement comprehensive digital marketing strategies aligned with business objectives. This role will be responsible for driving brand awareness, engagement, and conversion across various online channels.
Key Responsibilities:
- Develop and execute digital marketing strategies that encompass social media, audience segmentation, and partnerships with key platforms and agencies.
- Collaborate with cross-functional teams to plan, execute, and optimize marketing campaigns across Google Ads, SEO, and social media platforms.
- Partner with advertising teams to efficiently allocate and monitor marketing budgets, ensuring cost-effectiveness and campaign delivery goals.
- Work closely with creative and copywriting teams to develop visually appealing assets and compelling ad copy for social media and pay-per-click advertising.
- Foster positive brand engagement by establishing and implementing a prompt response strategy for inquiries and comments on social media platforms.
- Leverage data analytics tools to generate insightful reports that inform strategic decision-making.
- Partner with stakeholders to ensure new and existing digital marketing initiatives support overall business objectives.
Required Qualifications & Experience:
- Bachelor's degree in Marketing or a relevant field.
- 8-10 years of experience in digital marketing, including SEO, SEM, social media marketing, content marketing, and email marketing.
- Strong analytical and problem-solving skills, as well as excellent communication, collaboration, and interpersonal skills.
- Proficient in Microsoft Suite applications.
