
Data-Driven Marketing Expert
9 hours ago
About the Job
We are seeking a Digital Analytics Lead to manage our digital analytics tools, generate actionable insights, and optimize digital channel performance.
Main Responsibilities:
- Data Management & Integration
- Set up, configure, and maintain digital analytics platforms.
- Manage data collection processes to ensure accuracy, consistency, and compliance with data governance standards.
- Integrate analytics tools and data sources to create a comprehensive digital performance measurement framework.
- Performance Analysis & Insights
- Monitor KPIs and digital metrics across platforms to assess campaign effectiveness and user behavior.
- Analyze data trends to uncover insights and opportunities for optimization.
- Provide recommendations to improve digital experiences and drive conversions.
- Collaboration & Strategy Development
- Partner with marketing, product, and BI teams to align analytics strategies with business goals.
- Develop and present dashboards, visualizations, and performance reports for stakeholders.
- Contribute to the creation of data-driven strategies for customer engagement and retention.
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