Brand Strategist

5 hours ago


Manama, Manama, Bahrain Zain Bahrain Full time

As a Brand Strategist - Marketing, you will play a critical role in shaping the brand image and identity of Zain Bahrain's Subsidiary Fintech Company - Bede. You will develop and communicate clear brand guidelines, ensuring consistency in messaging, visuals and tonality across all communication channels, and monitoring brand perception among customers.

Responsibilities:
  1. Brand Identity Development: Develop and communicate clear brand guidelines, ensuring consistency in messaging, visuals and tonality across all communication channels.
  2. Marketing Strategy Execution: Lead the marketing communication team to conceptualize, plan, and execute integrated marketing campaigns across various channels.
  3. Content Creation: Oversee the creation of compelling and relevant content calendar for marketing materials, including but not limited to owned website, social media channels, email newsletters, and other indirect channels.
  4. Advertising and Promotions: Plan and execute advertising campaigns across various media channels, such as TV and video productions, Social, radio, google display ads, and out of home billboards and digital screens.
  5. Event Management: Organize and manage corporate events, trade shows, conferences, and webinars to showcase the company's products and services, engage with customers and partners, and generate leads.
  6. Performance Analysis: Track the performance of marketing campaigns and initiatives using metrics such as website traffic, lead generation, conversion rates, and ROI.

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