
Senior Trade Sales Manager
5 hours ago
We are seeking a seasoned Head of Modern Trade to join our team at Converge.
As the ideal candidate, you will have a minimum of 7+ years of experience in handling Tier 1 modern trade accounts within the FMCG sector, specifically in Food & Beverage.
Other key requirements include fluency in English and Hindi, strong leadership and team management skills, deep understanding of modern trade dynamics, customer behavior, and sales operations, excellent communication, negotiation, and relationship-building skills, data-driven mindset with expertise in leveraging analytics to optimize sales strategies, and a Bachelor's degree from a top-tier institute.
Responsibilities:- Develop and execute strategic plans to drive sales growth in modern trade channels.
- Manage and expand relationships with Tier 1 modern trade accounts to maximize business opportunities.
- Lead, mentor, and motivate the sales team, fostering a results-driven culture.
- Analyze market trends, competitor activity, and customer insights to refine sales strategies.
- Collaborate with marketing and supply chain teams to align sales initiatives with business goals.
- Negotiate and manage trading terms, ensuring profitability and brand visibility.
- Track sales performance and provide data-driven reports and forecasts to senior management.
- Oversee trade promotions, category management, and merchandising strategies to drive sales.
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