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Digital Strategy Leader
3 weeks ago
We are seeking a seasoned Digital Strategy Leader to join RESO. The successful candidate will lead the development and execution of digital strategies to enhance business performance and drive growth. This role involves leveraging data-driven insights to optimize digital channels, improve user experiences, and ensure alignment with overall business objectives.
Main Responsibilities:
- Develop and implement a comprehensive digital strategy focused on modernizing telecom services, introducing digital-first customer experiences, and creating new revenue channels through digital products.
- Identify emerging digital trends (e.g., AI, ML, blockchain) that can be leveraged to optimize operations, reduce costs, and create competitive advantages.
- Assess and elevate the organization's digital maturity by identifying gaps, setting benchmarks, and developing a roadmap for achieving digital excellence.
Digital Campaign Optimization
The ideal candidate will monitor and analyze the performance of digital marketing channels, including paid media, SEO, social media, email marketing, and website traffic. They will develop comprehensive dashboards and performance reports to track KPIs, ROI, and the effectiveness of digital marketing strategies. Additionally, they will identify trends, anomalies, and opportunities to optimize campaigns and maximize marketing ROI.
Digital Experience Enhancement
A strong understanding of digital channels and customer experience management is essential. The successful candidate will leverage insights to refine digital touchpoints and enhance the overall digital experience across web, mobile, and other digital properties. They will ensure a seamless and engaging user journey, working closely with UX/UI teams to help optimize landing pages, content placement, and design elements.
Education and Experience
A Bachelor's degree in Marketing, Business, Data Science, or a related field is required, along with 10-15 years of experience in digital marketing analytics, digital channel optimization, and leadership roles.
