Regional Sales Manager

At STAS, we believe in the power of innovation and collaboration to transform industry. Through our equipment, we help our industrial customers improve their efficiency and their long-term impact on society. To achieve our ambition, we look for people who are passionate and aligned with our core values:

• Impact
• Audacity
• Together
• Passion

The Regional Sales Manager – Middle East is responsible for commercial development and customer satisfaction across the GCC region. The role drives sales of equipment, spare parts, consumables and technical support, while ensuring structured account management and strong in person presence at key aluminium smelters and casthouse operations. Working closely with STAS headquarters in Quebec, the Middle East Service Centre, agents and technical representatives, the Regional Sales Manager strengthens STAS long term market position in the GCC by building relationships, developing a high quality pipeline and ensuring effective execution support for customers.

As Regional Sales Manager, middle east, you will own commercial development and customer satisfaction for a portfolio of aluminium smelters and casthouse operations in the GCC. You will grow sales of STAS equipment, spare parts, consumables and technical support, while managing local agents and coordinating closely with the Middle East Service Centre and STAS headquarters in Quebec. You will maintain a structured pipeline, ensure CRM discipline, provide reliable forecasts and act as the primary commercial interface for customers in the region.

Main Responsibilities

• Regional Sales Development & Account Management
• Develop, maintain, and grow sales of equipment, spare parts, consumables, and services across GCC smelters and casthouses.
• Ensure customer satisfaction through site visits, follow-up, and clear communication.
• Identify short- and mid-term opportunities, including pre-approved projects and future CAPEX or service needs.
• Agent & Representative Management
• Manage local agents and technical representatives.
• Set objectives, review performance, and ensure alignment with STAS strategy and CRM reporting.
• Opportunity Management, CRM & Forecasting
• Maintain updated opportunity pipeline and stakeholder information in CRM.
• Provide reliable sales forecasts and regular pipeline updates for HQ visibility.
• Customer Interaction & Technical Follow-up
• Conduct site visits, technical discussions, and customer training.
• Perform basic equipment checks and coordinate technical support with the Middle East Service Centre and Quebec HQ.
• Market Intelligence & Logistics Support
• Stay informed on regional procurement, contractors, EPC structures, and tender practices.
• Participate in industry events and support local warehousing or spare parts logistics.

COMPETENCIES AND APTITUDES

• Business Development & Opportunity Management Skills
• Commercial & Financial Acumen
• Planning & CRM Discipline
• Customer Relationship & Influence Abilities
• Collaboration with Technical Teams
• Communication & Intercultural Awareness

Job Requirements

• Education & Certification: Technical diploma or engineering degree in industrial, mechanical, electrical, or process fields; professional engineering membership (e.g., OIQ) is a plus.
• Experience: 5–10 years in business development and account management in the GCC aluminium industry; experience with smelting, casthouse, melt treatment, and equipment lifecycle support; managing agents or field reps.
• Technical & Commercial Skills: Strong knowledge of industrial equipment sales, aftermarket services, installed base management; familiarity with GCC procurement, tenders, and EPC structures; CRM discipline and accurate forecasting.
• Languages: Bilingual English and Arabic, spoken and written.
• Behavioral Skills: Autonomous, customer-focused, culturally aware, strong communicator and presenter; structured, disciplined, comfortable with travel and on-site work.
• Practical Requirements: Willingness to travel 60–70% in the GCC and occasionally internationally; flexible schedule for critical interventions; valid passport and ability to obtain required visas and site access.