seo/sem

4 days ago

Manama, Manama, Bahrain Star World Electronies Full time 80,000 - 120,000 per year

Key Responsibilities:1. SEO (Search Engine Optimization)

  • Conduct keyword research to identify opportunities for organic traffic growth.
  • Optimize website pages, blogs, and landing pages for on-page SEO.
  • Implement off-page SEO strategies, including link building and outreach.
  • Monitor and improve website performance (page speed, mobile optimization, indexing).
  • Track and report on SEO performance, keyword rankings, and organic traffic.

2. SEM (Search Engine Marketing)

  • Plan, create, and manage paid campaigns on Google Ads, Bing, and social media platforms.
  • Optimize ad copies, targeting, bidding strategies, and landing pages for ROI.
  • Track CPC, CTR, conversions, and overall campaign performance.
  • Conduct A/B testing of ads and landing pages to improve results.
  • Manage SEM budgets efficiently to maximize lead generation and sales.

3. Analytics & Reporting

  • Monitor website traffic, keyword rankings, conversions, and campaign performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz.
  • Prepare monthly reports with actionable insights and recommendations.
  • Analyze competitor strategies and identify opportunities for improvement.

4. Collaboration

  • Work with content and marketing teams to create SEO-friendly content and ad creatives.
  • Coordinate with web developers to implement technical SEO improvements.
  • Support marketing campaigns, product launches, and promotional initiatives.

Qualifications & Skills:

  • Bachelor's degree in Marketing, Business, or related field.
  • 2–5 years of experience in SEO/SEM (experience in B2B, real estate, or construction sectors is a plus).
  • Hands-on experience with Google Ads, Analytics, Search Console, and SEO/SEM tools (Ahrefs, SEMrush, Moz).
  • Knowledge of CMS platforms (WordPress, HubSpot, etc.).
  • Strong analytical, organizational, and communication skills.
  • Google Ads or Analytics certification is an advantage.

Key Competencies:

  • Analytical and data-driven mindset.
  • Strategic planning and execution of digital campaigns.
  • Creativity in content optimization and ad development.
  • Strong communication and collaboration skills.
  • Adaptability to changes in search engine algorithms and digital marketing trends.

KPIs (Key Performance Indicators):

  • Improvement in organic search rankings and website traffic.
  • Leads generated via SEO and SEM campaigns.
  • ROI and cost per lead (CPL) from paid campaigns.
  • Growth in backlinks, domain authority, and online visibility.
  • Click-through rate (CTR) and conversion rate improvements.

Job Type: Full-time

Pay: BD per month

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