CVM Specialist

Job Description:

Al Salam Group is looking for a Customer Value Management (CVM) Specialist
to drive customer engagement and maximize lifetime value through data-driven insights and personalized campaigns.

Key Responsibilities:

• Analyze customer base using
  RFM (Recency, Frequency, Monetary)
  segmentation.
• Design and execute
  retargeting, upsell, and cross-sell
  campaigns.
• Increase the contribution of
  digital channels
  to overall sales.
• Monitor and optimize
  campaign performance
  based on KPIs.
• Use
  AI tools and CRM systems
  to automate personalized communication.
• Collaborate with marketing, sales, and customer service teams to enhance customer experience.

Key Objectives:

• Increase customer purchase frequency from
  2x to 3x per year
  .
• Raise the
  average order value
  from
  BHD 130 to BHD 150
  .
• Grow digital sales to
  25% of total revenue
  .

Qualifications:

• Bachelor's degree in
  Marketing, Business, or Data Analytics
  .
• 2–4 years of experience in
  CVM, CRM, or customer data marketing
  .
• Proficiency with
  Excel, CRM systems, Power BI, or similar tools
  .
• Strong analytical, communication, and creative problem-solving skills.
• Experience with
  AI-powered tools
  and
  marketing automation
  is a plus.

Why Join Us:

• Work with advanced
  AI and CRM technologies
  .
• Be part of a leading Bahraini group shaping the future of
  customer engagement and digital retail
  .