 
						CVM Specialist
6 hours ago
                                            
							
							Manama, Manama, Bahrain                                        
							
							Al-Salam Group W.L.L.
																					
							Full time                                        
							
														
							100,000 - 150,000 per year                                            
							
													
						Job Description:
Al Salam Group is looking for a Customer Value Management (CVM) Specialist
to drive customer engagement and maximize lifetime value through data-driven insights and personalized campaigns.
Key Responsibilities:
- Analyze customer base using
 RFM (Recency, Frequency, Monetary)
 segmentation.
- Design and execute
 retargeting, upsell, and cross-sell
 campaigns.
- Increase the contribution of
 digital channels
 to overall sales.
- Monitor and optimize
 campaign performance
 based on KPIs.
- Use
 AI tools and CRM systems
 to automate personalized communication.
- Collaborate with marketing, sales, and customer service teams to enhance customer experience.
Key Objectives:
- Increase customer purchase frequency from
 2x to 3x per year
 .
- Raise the
 average order value
 from
 BHD 130 to BHD 150
 .
- Grow digital sales to
 25% of total revenue
 .
Qualifications:
- Bachelor's degree in
 Marketing, Business, or Data Analytics
 .
- 2–4 years of experience in
 CVM, CRM, or customer data marketing
 .
- Proficiency with
 Excel, CRM systems, Power BI, or similar tools
 .
- Strong analytical, communication, and creative problem-solving skills.
- Experience with
 AI-powered tools
 and
 marketing automation
 is a plus.
Why Join Us:
- Work with advanced
 AI and CRM technologies
 .
- Be part of a leading Bahraini group shaping the future of
 customer engagement and digital retail
 .