Web Marketing Specialist

1 week ago

Manama, Manama, Bahrain Era Projects Full time 90,000 - 120,000 per year

Job description:

Core Responsibilities:

  • Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
  • Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
  • Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Plan, develop and implement our SEO strategy
  • Work towards organic search optimization and ROI maximization
  • Regularly perform thorough keywords research
  • Identify key SEO KPIs
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Prepare and present reports regularly
  • Identify our buyer persona to better target identified audiences
  • Identify problems and deficiency and implement solutions in a timely manner
  • Suggest improvements for process and productivity optimization
  • Work with web developers and marketing teams to properly implement SEO best practices
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices

Qualifications:

  • Bachelor's degree in Marketing, Communications or related field
  • Proven years of experience in SEO and SEM
  • Strong understanding of SEO/SEM principles and practices
  • Excellent written and communication skills
  • Experience with Analytics and Reporting tools
  • Ability to work independently and as part of the team
  • Job Types: Full-time, Permanent

Experience:

  • SEO/SEM: 2 years (Preferred)

Job Types: Full-time, Permanent

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