
Web Marketing Specialist
1 week ago
Job description:
Core Responsibilities:
- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Plan, develop and implement our SEO strategy
- Work towards organic search optimization and ROI maximization
- Regularly perform thorough keywords research
- Identify key SEO KPIs
- Monitor redirects, click rate, bounce rate, and other KPIs
- Prepare and present reports regularly
- Identify our buyer persona to better target identified audiences
- Identify problems and deficiency and implement solutions in a timely manner
- Suggest improvements for process and productivity optimization
- Work with web developers and marketing teams to properly implement SEO best practices
- Stay up to date with the latest SEO and digital marketing latest trends and best practices
Qualifications:
- Bachelor's degree in Marketing, Communications or related field
- Proven years of experience in SEO and SEM
- Strong understanding of SEO/SEM principles and practices
- Excellent written and communication skills
- Experience with Analytics and Reporting tools
- Ability to work independently and as part of the team
- Job Types: Full-time, Permanent
Experience:
- SEO/SEM: 2 years (Preferred)
Job Types: Full-time, Permanent
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