Product Application Specialist

Job Overview

The incumbent will be responsible for promoting products and services to customers, discovering and pursuing new sales prospects, negotiating contracts, and maintaining customer satisfaction with the aim of maximizing profits.

Job Responsibilities

Market Knowledge:

• Conducting market research to identify new potential customers.
• Analyzing market trends to identify new products in the market and understanding their advantages and disadvantages.
• Planning and assisting with new product releases and events.
• Maintaining technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, benchmarking state-of-the-art practices, and participating in professional societies.

Business Development:

• Establishing contact with new customers to inform them of our products, understanding their need and how we can help them.
• Providing potential customers with support, information, and guidance by performing product demonstrations to them and gathering their feedback.
• Following up with the new customers after the demo session to negotiate contracts and packages.
• Ensuring all details of the contract are compliant with our rules & regulations.

Marketing:

• Coordinating with the Marketing Department for any new materials that need to be done.

Sales:

• Maintaining relationships with existing customers by providing them with support, information, and guidance.
• Recommending new products to existing customers as per their need and providing them with support, information, and guidance to ensure a great relationship with them.
• Providing existing customers with support, information, and guidance by performing product demonstrations to them and gathering their feedback.
• Assisting the customers in answering all product-related questions in a professional and timely manner.
• Recommending new service improvements to further build on the relationship.
• Advising helpful new product recommendations and suggestions to customers to increase revenue.
• Negotiating contracts and packages with existing customers.
• Maintaining quality service by establishing and enforcing standards.
• Contributing to the team effort by achieving the annual target set by the management and assisting the team when needed.

Data Track:

• Preparing reports by collecting, analyzing, and summarizing information and maintaining accurate records of all products sold.

Orders:

• Placing orders to the concerned purchase coordinator.
• Following up with the Procurement & Logistics team with regards to sending them the products and ensuring that it reaches them on time.

Invoicing:

• Coordinating with the Finance Department to ensure proper invoicing of the products and following up with them with regards to the collection/payment.

Delivery:

• Coordinate with the warehouse for the timely deliveries.

Application:

• Trouble shooting of the instruments.
• Introduction and Demo of new Products to the End Users.
• Technical Data – Matching and Filling the Project Specification sheets and Requirements.
• Preparing and suggesting the consumables lists by studying the need of each customers to promote reagents and consumables sales.
• Attend customer calls regarding supply and inform sales team.
• Coordinating conferences and materials.
• Conducting workshops and giving Application trainings.
• Completing validation process of every product in MBU.

Support:

• Support the Sales Team for Handling Projects in Terms of Specifications and Technical comparison discussion with the End Users.
• Coordinate with Service engineers for the Installation, PMs, and rectifications
• Coordinate with the sales team to know more about competition and provide argumentation in a scientific way
• Assist sales teams during technical discussions
• Prepare training certificates for customer training attendees

Service Team Coordination:

• Coordinate with Service engineers for the Installation, PMs, and rectifications and plan trainings accordingly.

Communication with principal companies:

• Communicate with principals on technical information.
• Communicate with principals on any queries of the customer which cannot be resolved from our end.
• Keep update with latest training schedules and training materials.
• Attend all relevant webinars conducted by the principals.
• Whena new technical information is received from the principal company, transfer ofthis information internally to all concerned persons especially when there is anew version of software or incompatibility between instruments or any otherrelevant information.

Qualifications

• Education:
  Bachelor's Degree in Medical Lab/ Biotechnology or related science
• Experience:
  2+ years experience in NGS, Molecular & Genomics field. Sales & Application experience.
• Job Specific Skills:
  Strong hands-on experience with NGS workflows, including library preparation, sequencing, data analysis and interpretation, able to perform sequencing runs across a variety of applications e.g., whole genome sequencing, RNA-Seq, exome sequencing, etc.
• Experience working with NGS platforms (Illumina, PacBio, Oxford Nanopore, 10X genomics etc.)
• Additional details:
  Candidates should be willing to move tocompany visa in Bahrain
• Fluency in Arabic and English