Media Buying Specialist

3 days ago

Manama, Manama, Bahrain Ninja Full time 40,000 - 60,000 per year

The Media Buying Specialist will support the planning, execution, and reporting of in-app advertising campaigns. This role is focused on the operational and day-to-day execution of campaigns, assisting with supplier coordination, campaign setup, tracking, and performance reporting.

Campaign Execution & Support:

  • Set up and schedule in-app ad campaigns based on manager guidance.

  • Upload creatives and ensure campaigns are launched correctly and on time.

  • Monitor running campaigns and flag performance issues or discrepancies.

Supplier Coordination:

  • Follow up with suppliers to collect required materials (images, content, approvals).
  • Respond to supplier inquiries related to campaign timelines and formats.
  • Maintain campaign files and documentation in organized systems.

Reporting and Analysis:

  • Prepare regular reports on campaign performance (CTR, impressions, conversions, etc.).
  • Support the team in gathering performance data for internal and supplier reviews.

Internal Collaboration:

  • Work closely with design and tech teams to coordinate creative assets.
  • Coordinate with the Category team to align campaign timings with commercial plans.
  • Provide operational support in executing internal promotional
Requirements

-Minimum of 2-4 years of hands-on experience in media buying, media planning, or digital advertising operations, either in-house or at an agency.

-Solid understanding of digital advertising concepts, metrics (CPM, CPC, CTR, CPA, ROAS), and ad serving technologies.

-Experience with media buying software and ad tech platforms.

-Exceptional negotiation and communication skills.

-Highly analytical with the ability to interpret data and make data-driven decisions.

-Proficient in using Microsoft Excel for data analysis and reporting.

-Bachelor's degree in marketing, Advertising, Business Administration, Communications, or a related field.

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