Social Media Marketing Specialist

3 days ago

Manama, Manama, Bahrain The Collective Creative Agency Full time 40,000 - 80,000 per year

We're looking for a strategic, creative, and culturally attuned
Social Media & Content Specialist
who can turn scrolls into stops and likes into loyalty. You'll work across both internal accounts and select client brands, driving growth, engagement, and brand consistency across platforms, from ideation to publishing, and analytics to optimization.

Role Overview

The Social Media & Content Specialist at The Collective Creative Agency (TCCA) plays a pivotal role in shaping how our clients, and our own brand, show up online. This is a hybrid role combining creativity, consistency, and content-savviness to develop, execute, and optimize content strategies across major social platforms.

This role is ideal for someone who is equal parts strategist and storyteller, thrives in fast-paced environments, and is passionate about turning ideas into digital content.

Key Responsibilities:

Strategy & Social Media Management (40%)

  • Build the overall social media strategy for each platform (Instagram, TikTok, LinkedIn, X, etc.).
  • Conduct ongoing competitor and trend analysis to keep the brand culturally relevant.
  • Develop growth strategies: collabs, formats, giveaways, influencer tie-ins.
  • Maintain platform hygiene: bios, highlights, pin posts, aesthetic consistency.
  • Own the full social media workflow - planning, scheduling, publishing, and optimization.

Content Creation & Coordination (35%)

  • Create monthly content calendars aligned with the strategy and campaign needs.
  • Write engaging captions tailored to each platform's tone and audience.
  • Check all posts before publishing: visuals, copy, timing, tagging, formatting.
  • Drive community engagement: respond to comments and DMs, manage sentiment, and escalate issues when necessary.

Campaign Execution & Paid Performance (15%)

  • Develop paid social media campaign plans with clear objectives and audiences.
  • Execute campaigns across Meta, TikTok, LinkedIn, and other platforms.
  • Continuously monitor performance and adjust targeting, creatives.

Analytics, Reporting & Optimization (10%)

  • Track and analyze platform KPIs: engagement rate, reach, impressions, conversions, follower growth.
  • Produce monthly reports with insights, learnings, and next-step recommendations.
  • Stay updated on algorithm changes, new features, and emerging platforms to maintain advantage.

Qualifications & Skills

2 to 4 years of experience managing social media platforms (agency experience preferred)

Portfolio or samples of written captions and visual content

Strong copywriting and storytelling skills

Familiarity with tools like Meta Business Suite, Notion, Trello, Buffer, Later, or similar

Understanding of audience behavior across different platforms

Confidence in analytics (Meta Insights, Google Analytics, etc.)

Strong collaboration skills, you'll work closely with designers, editors, and account managers

Language: Arabic and English

Bonus Points For

Experience working in a creative/advertising agency

Video editing or Reel/TikTok creation skills

Canva or basic Adobe Suite design experience

Experience working with influencers or creators

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