Performance Marketing Specialist

4 weeks ago

Manama, Manama, Bahrain RESO Full time

About Calo

Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Role overview

As a Performance Marketing Specialist at Calo, you will be responsible for overseeing our paid marketing strategies and execution across paid media platforms, including Meta, TikTok, Apple Search Ads, Google, and Programmatic Partners. Your focus will be on creating, implementing, and optimizing digital campaigns that drive customer acquisition and engagement in the UK Market. You will manage and measure the performance of our paid marketing channels, ensuring they align with our business objectives to drive growth and scale conversions. Collaborating closely with our marketing and design teams, you'll craft compelling campaigns that resonate with our target audience, ultimately contributing to Calo's growth and market presence. This role will be remote in nature.

Main Responsibilities
  1. Develop and execute effective paid marketing strategies across platforms like Meta, TikTok, Google, and Programmatic Channels
  2. Manage daily optimizations and automations across all platforms
  3. Manage budgets and campaigns to maximize ROI and minimize Customer Acquisition Cost (CAC)
  4. Track and analyze campaign performance, adjusting strategies based on data-driven insights
  5. Collaborate with cross-functional teams to align performance marketing efforts with overall marketing strategies
  6. Conduct A/B testing to refine campaigns and improve engagement and conversion rates
  7. Develop frameworks to test creative formats, messaging, and resonance with audience personas
  8. Conduct keyword research and implement CRO techniques
  9. Monitor social media marketing trends and adapt strategies to leverage new opportunities
  10. Coordinate with the growth team to improve funnel conversion rates and share insights
Ideal Candidate

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field
  • 3+ years of experience in performance marketing at a B2C company (tech experience preferred)
  • Proficiency in English

Knowledge & Competency

  • Extensive experience with social media advertising and media buying platforms
  • Proven ability to manage substantial marketing budgets effectively
  • Familiarity with automation tools, attribution, and analytics platforms like Looker Studio, Meta Dashboard, TikTok Dashboard, Google Dashboard, Metabase, Google Sheets, Adjust, Google Analytics, Smartly
  • Strong analytical skills and experience in data interpretation and A/B testing
  • Creative mindset with ability to target audiences effectively and craft engaging campaigns
  • Ability to optimize landing pages and user funnels
  • Interest in staying updated with new digital marketing technologies and trends
  • Experience in scale-up businesses is advantageous
Personality
  • Excellent communication and interpersonal skills
  • Collaborative and effective team player
  • Friendly, empathetic, and patient leadership qualities
  • Proactive, challenge-ready attitude
  • Strong problem-solving skills focused on performance
  • Interest in health and fitness is a bonus

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