Product Marketing Specialist

3 weeks ago

Manama, Manama, Bahrain RESO Full time
About Calo

Launched in November 2019, Calo is on a mission to make healthy easy. We're a team dedicated to providing better, faster, and cheaper ways to access food through technology.

What you'll be working on

As a Product Marketing Specialist, you'll lead full-stack marketing for Custom Macros, a personalized nutrition product designed for athletes and performance-driven individuals. This role requires a passion for fitness, understanding athlete behavior, and the ability to bring a product to life from brand to conversion.

You'll be responsible for end-to-end marketing and community growth across all active markets, including KSA, UAE, Kuwait, and Bahrain, collaborating closely with local marketing teams to implement strategies.

Main Responsibilities
Go-to-Market & Product Messaging
  • Develop and execute go-to-market strategies and create strategic partnerships.
  • Define and refine messaging for key segments (e.g., lean bulkers, fat loss athletes, CrossFitters).
  • Own positioning for every product tier: full control, semi-control, and snack variations.
Multi-Market Brand & Performance Campaigns
  • Build and run 360 marketing campaigns across geographies, integrating digital, offline activations, and influencer partnerships.
  • Own the top funnel entirely.
  • Collaborate with local marketing and growth teams in each geography to activate campaigns, execute initiatives, and localize messaging.
Ideal Candidate
Qualifications
  • 2-4 years of experience in product marketing, growth, or brand strategy, preferably in fitness, health tech, or mobile-first products.
Knowledge & Competency
  • Deep understanding of fitness culture and athlete psychology.
  • Proven ability to work cross-functionally and lead initiatives across teams and markets.
  • Excellent communication and stakeholder management skills, especially in cross-border environments.
  • Analytical mindset with a bias for action and experimentation.
Personality
  • Self-starter who thrives in fast-paced, early-stage environments.

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