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Senior Campaigns

1 month ago


Manama, Manama, Bahrain Calo Inc. Full time
Senior Campaigns & Communications Manager - Calo Inc.

We are looking for a Senior Campaigns & Communications Manager to join Calo's basecamp (central) marketing team. You'll be the architect of our multi-market campaign calendar and the key link between marketing, commercial, and local teams when it comes to driving seasonal, promotional, and business-critical campaigns.

This role blends campaign strategy with on-the-ground planning. You'll ensure all markets are aligned on the big moments, while also building out the playbooks, toolkits, and cross-functional systems that support daily execution of localized promotions, discounts, and marketing offers.

You will play a critical role in ensuring that Calo remains both brand-consistent and commercially sharp across the board.

Role Overview

We are looking for a Senior Campaigns & Communications Manager to join Calo's basecamp (central) marketing team. You'll be the architect of our multi-market campaign calendar and the key link between marketing, commercial, and local teams when it comes to driving seasonal, promotional, and business-critical campaigns.

This role blends campaign strategy with on-the-ground planning. You'll ensure all markets are aligned on the big moments, while also building out the playbooks, toolkits, and cross-functional systems that support daily execution of localized promotions, discounts, and marketing offers.

You will play a critical role in ensuring that Calo remains both brand-consistent and commercially sharp across the board.

Role Responsibilities

  1. Campaign Strategy & Calendar Planning
    • Build and own Calo's annual marketing campaign calendar across all Mountain Peaks (MPs), tying brand moments, product launches, and business priorities into one cohesive roadmap.
    • Lead strategic planning and cross-functional alignment for major tentpole campaigns (e.g., New Year, Ramadan, Summer, January Fit Start, Gym Bundles, etc.).
    • Anticipate seasonality, consumer behavior shifts, and promotional windows to shape timely and relevant campaigns.
  2. Promotional Marketing & Offers Engine
    • Co-own the promotions and offers calendar with each MP GM supporting the planning, testing, and optimization of discounts, bundles, referral drives, and other acquisition/revenue-driving tactics.
    • Develop and maintain a central promotions playbook: from discount structures to campaign cadences, to what works best by customer segment or market.
    • Align with Growth, Product, and Finance to ensure promotions are scalable, financially sound, and brand-aligned.
  3. Executional Enablement
    • Build and share campaign toolkits, templates, and guidelines that help local teams execute with speed and consistency.
    • Work closely with design, content, and copy teams to ensure assets are timely, fit-for-purpose, and campaign-ready.
    • Track campaign timelines, approvals, and asset readiness across all participating teams and countries.
  4. Performance Tracking & Learnings
    • Set KPIs for each campaign with clear benchmarks (acquisition, engagement, conversion, ROI, etc.) and track performance in partnership with Growth.
    • Run campaign retrospectives with local teams and central stakeholders, documenting what worked and what to optimize next time.
    • Own a centralized "campaign brain": a database of best practices, creatives, promos, and learnings.
  5. Cross-Functional Collaboration

Ideal Candidate

  • 7-10+ years in marketing, with significant experience in campaign management, growth marketing, or promotions
  • Experienced in seasonal and promotional marketing, especially across multiple markets
  • Proven success working with local teams, growth teams, product, and creative to bring campaigns to life.
  • Strong communicator who can bring alignment across functions
  • Skilled in promotional mechanics: bundles, discounts, referral offers, and pricing strategies
  • Knows how to test, iterate, and optimize offers for CAC, LTV, and ROI
  • Experienced in setting and tracking KPIs across acquisition, engagement, and ROI metrics
  • Highly organized and thrives on building systems, processes, and toolkits that others can follow
  • Hands-on with CRM tools, campaign tracking software, and content/asset management platforms.
  • Has led campaigns across multiple locations or customer segments, and understands how to localize campaigns

Company Industry

  • IT - Software Services

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Senior Campaigns & Communications Manager
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