Senior Campaigns

We are looking for a Senior Campaigns & Communications Manager to join Calo's basecamp (central) marketing team. You'll be the architect of our multi-market campaign calendar and the key link between marketing, commercial, and local teams when it comes to driving seasonal, promotional, and business-critical campaigns.

This role blends campaign strategy with on-the-ground planning. You'll ensure all markets are aligned on the big moments, while also building out the playbooks, toolkits, and cross-functional systems that support daily execution of localized promotions, discounts, and marketing offers.

You will play a critical role in ensuring that Calo remains both brand-consistent and commercially sharp across the board.

Role Overview

We are looking for a Senior Campaigns & Communications Manager to join Calo's basecamp (central) marketing team. You'll be the architect of our multi-market campaign calendar and the key link between marketing, commercial, and local teams when it comes to driving seasonal, promotional, and business-critical campaigns.

This role blends campaign strategy with on-the-ground planning. You'll ensure all markets are aligned on the big moments, while also building out the playbooks, toolkits, and cross-functional systems that support daily execution of localized promotions, discounts, and marketing offers.

You will play a critical role in ensuring that Calo remains both brand-consistent and commercially sharp across the board.

Role Responsibilities

1. Campaign Strategy & Calendar Planning
   • Build and own Calo's annual marketing campaign calendar across all Mountain Peaks (MPs), tying brand moments, product launches, and business priorities into one cohesive roadmap.
   • Lead strategic planning and cross-functional alignment for major tentpole campaigns (e.g., New Year, Ramadan, Summer, January Fit Start, Gym Bundles, etc.).
   • Anticipate seasonality, consumer behavior shifts, and promotional windows to shape timely and relevant campaigns.
2. Promotional Marketing & Offers Engine
   • Co-own the promotions and offers calendar with each MP GM supporting the planning, testing, and optimization of discounts, bundles, referral drives, and other acquisition/revenue-driving tactics.
   • Develop and maintain a central promotions playbook: from discount structures to campaign cadences, to what works best by customer segment or market.
   • Align with Growth, Product, and Finance to ensure promotions are scalable, financially sound, and brand-aligned.
3. Executional Enablement
   • Build and share campaign toolkits, templates, and guidelines that help local teams execute with speed and consistency.
   • Work closely with design, content, and copy teams to ensure assets are timely, fit-for-purpose, and campaign-ready.
   • Track campaign timelines, approvals, and asset readiness across all participating teams and countries.
4. Performance Tracking & Learnings
   • Set KPIs for each campaign with clear benchmarks (acquisition, engagement, conversion, ROI, etc.) and track performance in partnership with Growth.
   • Run campaign retrospectives with local teams and central stakeholders, documenting what worked and what to optimize next time.
   • Own a centralized "campaign brain": a database of best practices, creatives, promos, and learnings.
5. Cross-Functional Collaboration

Ideal Candidate

• 7-10+ years in marketing, with significant experience in campaign management, growth marketing, or promotions
• Experienced in seasonal and promotional marketing, especially across multiple markets
• Proven success working with local teams, growth teams, product, and creative to bring campaigns to life.
• Strong communicator who can bring alignment across functions
• Skilled in promotional mechanics: bundles, discounts, referral offers, and pricing strategies
• Knows how to test, iterate, and optimize offers for CAC, LTV, and ROI
• Experienced in setting and tracking KPIs across acquisition, engagement, and ROI metrics
• Highly organized and thrives on building systems, processes, and toolkits that others can follow
• Hands-on with CRM tools, campaign tracking software, and content/asset management platforms.
• Has led campaigns across multiple locations or customer segments, and understands how to localize campaigns

Company Industry

• IT - Software Services

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Senior Campaigns & Communications Manager