Senior Brand

4 weeks ago

Manama, Manama, Bahrain Calo Inc. Full time
Senior Brand & Creative Content Manager at Calo Inc.

We are looking for a Senior Brand & Creative Content Manager to join Calo's central marketing team. This hybrid role blends high-level brand strategy with creative leadership. You will be responsible for shaping and evolving Calo's brand identity across multiple countries, verticals, and product lines, ensuring that everything we produce from campaigns to visuals to content reflects our mission to make healthy easy. If you're equally comfortable brainstorming a killer brand campaign and directing its content and assets production, this could be the role for you.

Role Responsibilities

  1. Brand Strategy & Custodianship
    • Continuously develop and refine Calo's brand identity, voice, and messaging to ensure consistency across all platforms, verticals, and regions.
    • Evolve the brand guidelines and collaborate with local marketing teams to adapt for cultural nuances while maintaining a unified brand presence.
    • Oversee brand awareness and equity initiatives, measuring success through brand health metrics and customer feedback and consumer insight.
  2. Content Marketing & Winning Big in Events
    • Dream up content and event engagement that puts Calo on everyone's radar, including short-form videos, long-form pieces, podcasts, and more, to generate buzz and build brand love.
  3. Creative Leadership & Execution
    • Lead the creation and execution of high-impact campaigns and communications, including visuals, copy, and integrated marketing initiatives.
    • Collaborate closely with in-house and external content creators and agencies to produce engaging content that resonates with Calo's values and audiences.
    • Set high standards for design, storytelling, and brand experiences, being the go-to person for creative approvals across multiple verticals (Calo Core, Retail, Kids, etc.).
  4. Cross-Functional Collaboration
    • Work with local MP GMs, product teams, and food teams to align brand strategies with overall business goals.
    • Partner with PR and media relations teams to ensure consistent messaging and strong brand representation in public channels.
    • Introduce and champion systems, processes, and modes of cooperation that elevate our decentralized marketing model, ensuring alignment across all locations.

Ideal Candidate

  • Strategic but Hands-On: Able to develop big-picture brand strategies and execute them with tangible, creative outputs.
  • Customer-Obsessed: Takes time to understand user behaviors, motivations, and pain points, and translates them into remarkable brand experiences.
  • Proven Track Record: Has led cross-functional brand or creative teams, managed large-scale campaigns, and maintained brand consistency across multiple channels.
  • Strong Communicator & Collaborator: Skilled at working with diverse stakeholders, local GMs, product leads, external agencies, and aligning them around a shared brand vision.
  • Ownership Mindset: Views challenges as opportunities, remains resilient under pressure, and embodies Calo's mission to make healthy easy.
  • Culture Builder: Promotes a culture of innovation, teamwork, and performance.
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