Product Marketing Specialist

7 hours ago

Manama, Manama, Bahrain Calo Inc Full time

About Calo

Launched in November of 2019, Calo is on a mission to make healthy easy. We're a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.

What you'll be working on

As a Product Marketing Specialist, you'll lead full-stack marketing for Custom Macros, a personalized nutrition product built for athletes and performance-driven individuals. This is a cross-functional role for someone who lives and breathes fitness, understands athlete behavior, and knows how to bring a product to life from brand to conversion.

You'll be responsible for end-to-end marketing and community growth across all our active markets, including KSA, UAE, Kuwait, and Bahrain, while working closely with local marketing teams to bring strategies to life.

Main Responsibilities
  • Go-to-Market & Product Messaging: Develop and execute go-to-market strategies for the plan, and create strategic partnerships.
  • Define and refine messaging for key segments (e.g., lean bulkers, fat loss athletes, CrossFitters).
  • Own positioning for every product tier: full control, semi-control, and snack variations.
    • Multi-Market Brand & Performance Campaigns: Build and run 360 marketing campaigns across geographies, blending digital, offline activations, and influencer partnerships.
    • Own the top funnel completely
    • Work closely with local marketing & growth teams in each geography to activate campaigns, execute initiatives, and localize messaging.
    Ideal candidateQualifications
    • 2-4 years of experience in product marketing, growth, or brand strategy, ideally in fitness, health tech, or mobile-first products
    Knowledge & Competency
    • Deep understanding of fitness culture and athlete psychology
    • Demonstrated ability to work cross-functionally and lead initiatives across teams and markets
    • Outstanding communication and stakeholder management skills, especially in cross-border team environments
    • Analytical mindset with a bias for action and experimentation
    Personality
    • Self-starter who thrives in 0-1, fast-moving environments

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