E-Commerce Marketing Manager

Who we are

GIG Gulf is part of the Gulf Insurance Group (GIG), the #1 largest regional composite insurer in the Middle East and North Africa, with presence in 13 markets including the United Arab Emirates, Bahrain, Oman, Qatar, Saudi Arabia, Algeria, Egypt, Iraq, Jordan, Kuwait, Lebanon, and Turkey. GIG Group reported consolidated assets of US$ 3.83 billion and $69 million net profit for the year 2023. The majority shareholder of GIG Group is Toronto based Fairfax Financia Holding, a global leader in insurance and reinsurance with a presence in 40 markets.

GIG Gulf is an 'A' rated regional insurer with a top 5 position in each of its markets (UAE, Oman, Qatar, Bahrain). GIG Gulf has been present in the region for over 70 years with a strategic focus on both growth and investments and is a one stop shop offering a wide range of insurance products and services that cater to a broad variety of needs for corporates, SMEs and individual customers throughout UAE, Oman, Bahrain, and Qatar. GIG Gulf also owns a 50% stake in GIG Saudi. Our strategic objectives and guiding principles are focused on Regional Growth, Customer Experience and Digital Transformation.

GIG Gulf has created a diverse and inclusive working environment and culture with a workforce of over 800 employees, with over 60 nationalities, across 15 branches and retail shops region-wide and over 1 million customers. GIG Gulf is a caring partner that encourages customers to achieve their goals and live an inspiring and fulfilling life. We are obsessed with customer feedback and continuously evolving to become the region's digital insurer of reference, committed to running our operations in a responsible, sustainable way.

Key Responsibilities

E-Commerce & Digital Brand Management:

• Develop and execute a comprehensive eCommerce marketing strategy to drive online sales and customer engagement.
• Enhance the GIG Gulf brand's online presence through compelling storytelling and digital campaigns tailored to the insurance industry.
• Optimize website and digital touchpoints to ensure a seamless customer journey and conversion.
• Leverage data and analytics to improve customer acquisition, retention, and lifetime value.

Media & Performance Marketing:

• Design and implement multi-channel marketing campaigns (search, social, display, programmatic, and affiliate marketing) to maximize digital reach.
• Work closely with media agencies to optimize campaign performance, CPC, CTR, and ROAS.
• Use A/B testing and data-driven insights to enhance campaign effectiveness.

Customer Relationship Management (CRM) & Engagement:

• Develop and manage CRM strategies to drive customer engagement, retention, and loyalty.
• Work with cross-functional teams to enhance personalized communication and automation.
• Optimize the use of CRM tools to track and enhance customer interactions.

Market Expertise & Local Adaptation:

• Develop tailored marketing strategies based on in-depth knowledge of the Bahrain, Oman, and Qatar insurance markets.
• Ensure all campaigns resonate with local audiences, including language and cultural nuances.
• Conduct competitive analysis and customer insights research to stay ahead of market trends.

Collaboration & Teamwork:

• Work closely with the broader Digital & Marketing team to align eCommerce initiatives with GIG Gulf's overall marketing strategy.
• Collaborate with the product, UX, and technology teams to enhance online offerings and user experience.
• Support sales teams with digital lead generation and conversion strategies.

Essential Requirements:

• Industry Expertise: 3-5 years of experience in general insurance, financial services, or a related sector is required.
• Regional Knowledge: Strong understanding of the Bahrain, Oman, and Qatar digital landscapes, including regulatory aspects and consumer behavior.
• E-Commerce & Digital Marketing: Proven experience in eCommerce brand building, digital advertising, and customer acquisition.
• CRM & Data Analytics: Expertise in CRM tools (Salesforce, HubSpot, or equivalent), customer segmentation, and engagement strategies.
• Media & Performance Marketing: Strong grasp of digital media buying, SEO/SEM, paid search, social media, and content marketing.
• Analytical Thinking: Ability to interpret campaign data, customer insights, and ROI metrics to drive decision-making.
• Detail-Oriented: Strong attention to detail, ensuring accuracy and quality in marketing execution.
• Language Skills: Proficiency in Arabic and English is required.
• Collaboration: A team player who thrives in a fast-paced, high-performance Digital & Marketing team environment.