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Digital Marketing Strategist for Insurance Industry
3 weeks ago
GIG Gulf is a leading insurer in the Middle East and North Africa, with operations in 13 markets across the region. Our group reported consolidated assets of US$ 3.83 billion and $69 million net profit for the year.
Key Responsibilities- E-Commerce & Digital Brand Management: Develop and execute a comprehensive e-commerce marketing strategy to drive online sales and customer engagement.
- Media & Performance Marketing: Design and implement multi-channel marketing campaigns to maximize digital reach.
- Customer Relationship Management (CRM) & Engagement: Develop and manage CRM strategies to drive customer engagement, retention, and loyalty.
In this role, you will work closely with the broader Digital & Marketing team to align e-commerce initiatives with our overall marketing strategy. You will also collaborate with product, UX, and technology teams to enhance online offerings and user experience.
To succeed in this position, you will need industry expertise in general insurance or a related sector, regional knowledge of the Bahrain, Oman, and Qatar digital landscapes, and experience in e-commerce brand building, digital advertising, and customer acquisition.
You will be responsible for developing tailored marketing strategies based on in-depth knowledge of the local markets and ensuring all campaigns resonate with local audiences. Additionally, you will conduct competitive analysis and customer insights research to stay ahead of market trends.
