Social Media Specialist

Join to apply for the Social Media Specialist role at The International School of Choueifat - Cairo

Join to apply for the Social Media Specialist role at The International School of Choueifat - Cairo

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Social Media Specialist

Job Number EGYPT00255 Job Type Non-Teaching School / Entity Name The International School of Choueifat, Cairo Department Marketing & Communications

About SABIS

SABIS is a global education network that has an active presence in 21 countries on five continents and educates students in both the private and public sectors. SABIS schools implement the proven, proprietary SABIS Educational System, which has been developed and refined for over 135 years.

All students in the SABIS Network benefit from a long tradition of excellence in education, a reputation that is rooted in a well-developed philosophy that seeks to provide students with a top-quality education that prepares them to meet the challenges of a changing world.

For more information about the SABIS Network, visit: www.sabis.net.

Job Purpose

Implementing and managing the school's social media strategy to enhance brand awareness, engage with the target audience, drive traffic to the school's digital platforms, and contribute to achieving marketing objectives. This role involves organizing and handling content, analyzing social media metrics, and ensuring that the company's digital presence aligns with its overall brand and marketing strategies.

Key Responsibilities

• Creating and publishing engaging content
• Monitoring progress of campaigns using various metrics
• Identifying target audiences and tailoring content and campaigns to engage them effectively
• Monitoring and engaging with the school's social media community by responding to comments, messages, and mentions in a timely and professional manner, and fostering positive relationships with followers
• Tracking, analyzing, and sending report on social media performance metrics (e.g., engagement, reach, traffic, conversions) to optimize content, strategies, and campaigns for better performance
• Executing and managing social media campaigns, including paid advertising campaigns (Facebook Business Manager), in coordination with the regional center
• Collaborating with other team members to ensure all schedules and activities are provided, and life at school is publicized on all digital platforms
• Working closely with other departments to ensure a consistent and aligned social media presence
• Monitoring competitors' social media activities to identify opportunities and areas for improvement
• Using the CRM adopted by the SABIS headquarters
• Creating marketing related activities on site and off site to ensure growth in student population by increasing brand awareness within school community and surrounding areas
• Supporting the local leadership in all marketing and school activities to ensure all events are executed to the highest standards
• Contacting local suppliers for all activities and building strong relationships with them to ensure all marketing materials are produced as per the SABIS brand guidelines
• Performing such other related tasks as requested by the school management
  
  

Ideal Requirements

• Bachelor's degree in Business, Marketing, or equivalent
• Brand Management is a plus
• English Proficient
• A minimum of 0 to 1 year of experience in the field
• Demonstrating professional behavior and ethical conduct
• Delivering results
• Seeking continuous improvement
• Accountability and Taking Ownership
  
  

Employment Requirements

Candidates must meet all employment requirements including, but not limited to, state and/or federal education and certification requirements, successful completion of criminal background and reference checks, and skills testing if required for the position.

Additional details about this position will only be provided to short-listed candidates.

SABIS and its network of schools in the United States uses the criteria of merit, qualifications, and abilities to determine hiring decisions and promotions within the organization. SABIS does not discriminate in employment opportunities or practices on the basis of race, color, creed, religion, national origin, ancestry, age, sex, marital status, order of protection, disability, military status, sexual orientation, gender identity, pregnancy, public assistance, family status, unfavorable discharge from military service, genetic information or other segmenting factor protected by law, or local human rights commission activity.

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