Social Media Marketing Professional
2 weeks ago
Implementing and managing a comprehensive social media strategy to enhance brand visibility, engage with the target audience, drive traffic to our digital platforms, and contribute to achieving marketing objectives.
Key Performance Indicators (KPIs) for this role include:
- Creating and publishing engaging content across various social media channels.
- Monitoring progress of campaigns using metrics such as engagement, reach, and conversions.
- Identifying target audiences and tailoring content and campaigns to effectively engage them.
- Responding to comments, messages, and mentions in a timely and professional manner to foster positive relationships with followers.
- Tracking, analyzing, and reporting on social media performance metrics to optimize content and strategies for better performance.
- Executing and managing social media campaigns, including paid advertising campaigns, in coordination with the regional center.
- Collaborating with other team members to ensure schedules and activities are provided and life at school is publicized on all digital platforms.
- Maintaining a consistent and aligned social media presence across departments.
- Monitoring competitors' social media activities to identify opportunities and areas for improvement.
- Utilizing customer relationship management (CRM) tools adopted by headquarters.
- Developing marketing-related activities on-site and off-site to increase brand awareness within the school community and surrounding areas.
- Supporting local leadership in marketing and school activities to ensure events are executed to the highest standards.
- Building strong relationships with local suppliers to produce marketing materials that adhere to our brand guidelines.
This role requires:
- Bachelor's degree in Business, Marketing, or an equivalent field.
- Experience in brand management is a plus.
- Proficiency in English.
- A minimum of 0 to 1 year of experience in the field.
- Demonstrating professional behavior and ethical conduct.
- Delivering results.
- Seeking continuous improvement.
- Accountability and taking ownership.
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