Digital Innovation Manager
2 weeks ago
Responsibilities:
- Plan and execute all digital marketing, including marketing database, email, social media and display advertising campaigns.
- Design, build and maintain social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Formulating high-quality novel written and visual content for each social media campaign
- Collaborate with agencies and other vendor partners.
Requirements:
- BS/MS degree in marketing or a related field
- Proven working experience in social media marketing or as a Digital Media
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
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