Digital, Marketing Communication
2 weeks ago
Operation
Division
Other
Location
Closing Date
31-Aug-2025
About ZainZain is the pioneer of mobile telecommunications in the Middle East. We began life in 1983 in Kuwait as the region's first mobile operator, and since the initiation of our expansion strategy in 2003, we have expanded rapidly. Read more here: https://zain.com/en/about-us/overview
About the RoleTo lead Zain Bahrain's Marketing Communication team participating in launching ATL, BTL & digital marketing strategies and implement them effectively and efficiently to promote the brand, associated messages, products & services of the company to achieve their business objectives.
What We Need From YouBrand Management: responsible for maintaining and enhancing the company's brand image and identity. This involves developing and communicating clear brand guidelines, ensuring consistency in messaging, visuals and tonality across all communication channels, and monitoring brand perception among customers.
Marketing Strategy Development: lead the marketing communication team to develop comprehensive marketing strategies that align with the company's business objectives.
Integrated Marketing Campaigns: To conceptualize, plan, and execute integrated marketing campaigns across various channels, including digital, social media and offline promoting B2C and B2B products and services.
Lead Content Creation: To oversee the creation of compelling and relevant content calendar for marketing materials, including but not limited to owned websites, social media channels, email newsletters, and other indirect channels.
Trend-savvy content creation experience, passionate about social media, up to date with the latest TikTok and IG trends, and able to craft engaging content that elevates our brand presence across platforms.
Proficient in using AI-powered tools and modern content creation platforms to produce high-quality, engaging, and on-trend visuals and copy efficiently.
Paid and Organic Advertising: To plan and execute advertising campaigns across various media channels, such as but not limited to video productions, Social, radio, google display ads, and out of home billboards and digital screens.
Monitor and manage the production and distribution of different marketing materials and collaterals across all channels i.e. retail, indirect...etc.
Develop and manage both SEM & SEO strategy & align with internal and external stakeholders to ensure content updates, internal linking architecture, page construction, meta-data content and other factors to improve search engine ranking.
Performance Analysis and Reporting: To track the performance of marketing campaigns and initiatives, using metrics such as website traffic, lead generation, conversion rates, and ROI. Analyze data to evaluate the effectiveness of marketing strategies and make recommendations for optimization.
Cross-Functional Collaboration: To collaborate with various departments within the company, including sales, product management, customer service, and IT, to ensure alignment and integration of marketing efforts across the organization.
Analyze reports, dip sticks, insights from social media comments, internal and external research and recommend the way forward.
Ensure up to date content across all our channels; Updating digital screens, monitor printing and finalization of materials such as posters, banners, brochures and other in our retail channels, indirect channel, sponsored events, activations...etc.
Evaluate campaigns performance on all channels, recommend enhancements and monitor implementation to meet KPIs for better future results and ROI.
Engage and supervise external suppliers, creative agencies and media agencies and ensure on time delivery of projects and deliverables.
Perform all other related duties as assigned.
Qualifications and ExperienceBachelor's degree in Media, Marketing, Business or any related field.
8-10 years of experience in a similar role.
Skills and KnowledgeMicrosoft office Excel & PowerPoint.
Report writing and presentation.
Proficiency in Arabic and English languages
Marketing, branding, advertising, digital, social media skills and knowledge
Digital expert with strong industry knowledge
Research and analysis techniques
Telecom knowledge
Marketing communication
Social Media Management
Digital Advertising Expertise
About Application ProcessIf you meet the criteria and you are enthusiastic about the role, we would welcome your application.Tocomplete the application you would need the following document(s):
#J-18808-Ljbffr-
Manama, Manama, Bahrain RESO Full timeAbout The RoleTo lead Zain Bahrain's Marketing Communication team participating in launching ATL, BTL & digital marketing strategies and implement them effectively and efficiently to promote the brand, associated messages, products & services of the company to achieve their business objectives.What We Need From YouBrand Management: responsible for...
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